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All Journal International Journal Administration, Business & Organization
Maitsa Nayla Faiha
Politeknik Negeri Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Konsistensi Cita Rasa dan Harga Produk HIMAJAS Bagi Konsumen untuk Melakukan Pembelian Ulang Maitsa Nayla Faiha
International Journal Administration Business and Organization Vol 3 No 3 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.220

Abstract

This research article was prepared with the aim of finding out and analyzing the effect of the consistency of taste and price of HIMAJAS processed chicken products for consumers to make repeat purchases. The research method used is descriptive quantitative. The population in this study were all consumers of HIMAJAS. Data collection techniques were carried out by distributing questionnaires (gform) to 110 respondents. The analytical method used is Validity and Reliability Test, Normality, Simple Regression, and Hypothesis Testing. The results showed that the consistency of taste and product price had a positive effect on consumers' repurchase interest in HIMAJAS food products. Consistency of consumer taste and product price contributed 48.7% to consumers' repurchase interest.
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