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Analisis Kualitas Layanan Self-Service terhadap Kepuasan Pelanggan di Restoran All You Can Eat Kota Bandung, Indonesia Sundari Dwi Jayanti
International Journal Administration Business and Organization Vol 3 No 3 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.226

Abstract

This study aims to determine the effect of self-service quality on customer satisfaction at All You Can eat restaurants in Bandung. The method used in this research is descriptive quantitative method by collecting questionnaire data using Google Form to 100 people. The sampling technique used in this research is purposive sampling. The results showed that the functional variables (X1), enjoyment (X2), assurance (X3), and convenience (X4) had a significant influence on customer satisfaction at the All You Can Eat Restaurant in Bandung City.