Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal Administration, Business & Organization
Isna Amelia Nurhamidah
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Influencer Marketing terhadap Keputusan Pembelian Baso Aci Akang Bandung, Indonesia Isna Amelia Nurhamidah
International Journal Administration Business and Organization Vol 3 No 3 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.228

Abstract

The purpose of this study is to determine whether there is an influence from influencer marketing on consumer purchasing decisions for Baso Aci Akang Bandung and to find out how big the influence is. The study used a descriptive survey method, namely the research was conducted by distributing questionnaires through the g-form to the respondents. Respondents amounted to 100 people and had purchased meatballs from Bandung. Data processing was carried out using the normality test, linearity test and simple linear regression analysis. The results obtained indicate that influencer marketing has a positive and significant influence of 43.8% on purchasing decisions at Baso Aci Akang Bandung. This value is known by looking at the R Square column or the coefficient of determination in the table of simple linear regression analysis results. In addition, there is a strong correlation between the two variables. From the results of simple regression analysis obtained a correlation coefficient that can be seen from table R with a magnitude of 0.662. This value shows the relationship between influencer marketing and purchasing decisions is included in the strong category because it is in the range 0.41 – 0.70.
Co-Authors