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All Journal Jurnal Bina Manajemen
Allan Yuda Patria Lai Wie
Sekolah Tinggi Ilmu Ekonomi Wiyatamandala
Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP MINAT MENABUNG NASABAH PADA PT BANK MAYAPADA INTERNASIONAL TBK CABANG DANAU SUNTER Listra Nataly; Allan Yuda Patria Lai Wie
Jurnal Bina Manajemen Vol 11 No 1 (2022): Jurnal Bina Manajemen Volume 11 Nomor 1 September Tahun 2022
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v11i1.346

Abstract

This research was conducted to determine the effect of Product Quality, Service Quality, and Trust either partially or simultaneously to Saving Intention at PT Bank Mayapada Internasional Tbk Branch Danau Sunter. In this study, we used a purposive sampling technique with 76 respondents. The research instrument used a questionnaire that was processed with the IBM SPSS Statistics application, followed by data analysis using multiple linear regression. The results showed that the variables of Product Quality (X₁), Service Quality (X₂), and Trust (X₃) simultaneously had a positive and significant effect on Saving Intention (Y). Partially, only Product Quality (X₁) has a significant effect on Saving Intention (Y). Service Quality (X₂) and Trust (X₃) variables have no significant effect on Saving Intention (Y). The results of the coefficient of determination test (R²) show a result of 0.488, or 48.8%, which means that the three independent variables have an influence of 48.8% on Saving Intention (Y). Meanwhile, 51.2% is influenced by other variables not examined in this research.
ANALISIS HASIL STRATEGI PEMASARAN STIE WIYATAMANDALA PADA MASA PANDEMI COVID-19 Allan Yuda Patria Lai Wie
Jurnal Bina Manajemen Vol 11 No 2 (2023): Jurnal Bina Manajemen Volume 11 Nomor 2 Maret Tahun 2023
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v11i2.425

Abstract

This research was conducted to discover students’ responses to STIE Wiyatamandala’s marketing actions, especially during the COVID-19 Pandemic; and to determine whether the marketing decisions were right or not. This study replicates a previous study conducted by Martin Sone Kwang in 2019. The study uses a qualitative research method to explain how service marketing mix influences choice in all four batches of STIE Wiyatamandala’s students, respectively. A minimum of 13 respondents per batch were picked using a non-probability sampling technique, with open-ended structured questions used during the interview process. The result shows different opinions on different batches, with price and physical evidence as the main determinants in shaping students’ choices. The study also showed that most of the marketing actions taken have the desired effect.
Co-Authors Listra Nataly