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All Journal Jurnal Ilmu Ekonomi dan Bisnis Islam J-EBI Jurnal Ekonomi dan Bisnis Islam
Nur Huri Mustofa
UIN Salatiga
Economics, Econometrics & Finance

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Analisis Persepsi Nasabah, Kepercayaan dan Brand Image Terhadap Minat dan Keputusan Nasabah Menabung Cleanita Imra’atul Khasanah; Nur Huri Mustofa
Jurnal Ilmu Ekonomi dan Bisnis Islam Vol 4 No 2 (2022)
Publisher : Program Studi Ekonomi Syariah, FEBI UIN Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/jiebi.v4i2.104.93-111

Abstract

Penelitian ini bertujuan untuk mengetahui Persepsi Nasabah, Kepercayaan dan Brand Image Terhadap Minat dan Keputusan Nasabah Menabung Pada Bank Jateng Syariah KCP Boyolali. Dalam penelitian ini menggunakan metode kuantitatif dengan mengolah data primer melalui kuesioner yang diberikan kepada nasabah Bank Jateng Syariah KCP Boyolali sebanyak 1001 responden (sampel jenuh). Data yang diperoleh diolah dengan SPSS Versi 22. Analisis yang digunakan dalam penelitian ini meliputi uji instrument, uji statistik, uji asumsi klasik, dan analisis path. Berdasarkan uji penelitian yang dilakukan ditemukan hasil: (1) Persepsi berpengaruh positif dan signifikan terhadap minat menabung, (2) Kepercayaan berpengaruh positif namun tidak signifikan terhadap minat menabung, (3) Brand Image berpengaruh positif dan signifikan terhadap minat menabung, (4) Minat berpengaruh positif terhadap Keputusan Menabung.
Pengaruh Harga dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Fesyen Muslim di Tokopedia Salam Nur Huri Mustofa; Putri Pratiwi Sutrisna
J-EBI Jurnal Ekonomi dan Bisnis Islam Vol 2 No 01 (2023): Jurnal Ekonomi dan Bisnis Islam
Publisher : Institut Agama Islam K.H. Sufyan Tsauri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57210/j-ebi.v2.i01.136

Abstract

Tokopedia Salam is the first marketplace in Indonesia that specifically sells halal products, Muslim fashion and services related to Muslims. This feature was released by Tokopedia since 2019 with the aim of making it easier for Muslims to fulfill their daily needs without fear that the products or services purchased contain ingredients that are forbidden in Islam. This study aims to determine the effect of Price and Ease of Use on Muslim Fashion Purchase Decisions at Tokopedia Salam. The type of research used is quantitative research. Data collection was carried out through questionnaires distributed to Tokopedia Salam consumers in Central Java using a purposive sampling technique. Data analysis of this study includes instrument tests, namely validity and reliability tests, classical assumption tests, namely normality tests, multicollinearity and heteroscedasticity, and statistical tests, namely the validity test of influence (t), model suitability test (f) and determination coefficient test (R2) which are processed using SPSS. The results of the study indicate that based on the t-test, price and ease of use have a significant positive effect on purchasing decisions, price and ease of use also have a joint effect on purchasing decisions.
Co-Authors Cleanita Imra’atul Khasanah Putri Pratiwi Sutrisna