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SURVEY KEPUASAN KONSUMEN PADA KUALITAS LAYANAN FRONT OFFICE STAFF PT. MANDALA MULTIFINANCE, Tbk. CABANG MAKASSAR RAYA Lukman Lukman; Diva Amirah Nuzaibah; Fadhilah Nurkhalishah; Fadillah Putri Arisa; Fatima Az’zahra A. Muh. Ilyas Sam
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 1 (2023): FEBRUARI
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

PT. Mandala Multifinance, Tbk. business-focused commercial finance company motorcycle financing, electronics, furniture, and other multipurpose financing. Image of a company is also influenced by consumer satisfaction itself. Consumer satisfaction can increase the intensity of purchases by consumers, thereby creating a level of satisfaction high consumers, it can create consumer loyalty. Consumer satisfaction survey carried out with the aim of evaluating the extent to which the level of customer satisfaction with the services provided by operational staff. The population in this study are consumers of PT. Mandala Multifinance, Tbk at the Makassar Raya branch (Makassar, Makassar 3, and Gowa) which received service from the front office staff. Sampling using non-probability sampling with accidental sampling technique. The number of samples in this study were 90 respondents. Research result which were analyzed using the Community Satisfaction Index (IKM) compiled by the Service Unit Government shows the results of the quality of service unit performance is very good. Insufficient company services to consumers, namely the response or speed in staff service,staff availability in serving, and initiatives in helping consumers. As for the advantages namely the comfort of the waiting room, the cleanliness of the waiting room and friendliness, courtesy, and attitude in service.
PERBEDAAN KUALITAS KEPUTUSAN DITINJAU DARI CARA BERPIKIR SECARA CONSCIOUS DAN UNCONSCIOUS THOUGHT Letisa Biantong Parura; Lukman Lukman; Resekiani Mas Bakar
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 1 No. 6 (2023): Desember
Publisher : ADISAM PUBLISHER

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Abstract

Decision quality is the result obtained from the decision-making process influenced by the way of thinking used (conscious and unconscious thought). This experimental research consisted of two groups, namely conscious thought and unconscious thought groups. This study aims to determine whether there is a difference in the quality of the decision to choose electronic products (laptops) between participants who think consciously (conscious thought) and unconsciously (unconscious thought). Participants in this research were 53 students in Makassar City (18-25 years). This study used the experimental method between-subjects design, randomized two groups design. The results of data analysis using Mann Whitney U showed a significance value (p) of 0.001 (p < 0.05). The results of the study show that there are differences in the quality of the decision to choose electronic products (laptops) for participants who think consciously (conscious thought) and unconsciously (unconscious thought). Participants in the unconscious thought group produced objectively better-quality decisions than participants in the conscious thought group. This research contributes to complex decision-making that can generate good quality decisions objectively when individuals rely on unconscious thought processes.