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All Journal Jurnal Ekonomi
M. Agus Humaidi
UNISKA MAB Banjarmasin
Economics, Econometrics & Finance

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THE INFLUENCE OF POLITICAL COMMUNICATION ON PUBLIC POLITICAL PARTICIPATION IN THE 2024 CONVENIENT REGIONAL HEAD ELECTIONS (PILKADA) IN SOUTH KALIMANTAN M. Agus Humaidi
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

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Abstract

Communication plays an important role in achieving political goals and as a communication tool for political campaigns. One of the goals of political communication is to urge political participation. Community political participation in all stages of the election is a sign of the success and quality of holding elections. This research aims to analyze the influence of political communication on people's political participation in the 2024 Pilkada in South Kalimantan. The methodology used in this research is through literature research and analysis using content analysis methods. The results of the research prove that the 2024 simultaneous local elections in South Kalimantan show the level of public political participation that will be influenced by political communication by political actors. So the hypothesis in this research is that political communication affects people's political participation in the 2024 simultaneous Regional Head Elections (Pilkada) in South Kalimantan.
MARKETING COMMUNICATION STRATEGY IN INCREASING SALES PROPERTY IN PESONA PURNAMA HANDIL BAKTI RESIDENTIAL COMPLEX M. Agus Humaidi; Rico Rico; Junaidy Junaidy
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

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Abstract

Marketing Communication Strategy for a product in a company is a form of marketing improvement strategy in advancing a company and making the products offered to be more attractive. The type of research used is qualitative research with a descriptive approach. The data sources used in this study are primary data sources and secondary data sources with a total of 5 informants. Data collection techniques using observation, interviews and documentation. The results of the study show that the Marketing Communication Strategy in Increasing Property Sales in the Pesona Purnama Handil Bakti Housing Complex is fairly good with reference to indicators (1) Advertising (Advertising), where the form of communication of marketing staff is personally able to convey and explain sales products to Users clearly and easy to understand. Then in indicator (2) Sales promotion, via Whatsapp, making it easier for customers and marketing staff to exchange information. Indicator (3) Public Relations, which now tends to make more use of social media in finding customers and following up product explanations to consumers. Indicators (4) Personal Selling, where in marketing they carry out good promotions in fast and easy-to-understand language and Indicators (5) Direct Sales, also always use social media, carry out promotions by giving away products for free when there is a promo, determine a strategic location for customers. Then the supporting factor is consistency in the utilization of digital developments while the inhibiting factor is the lack of cooperation.
Co-Authors Junaidy Junaidy Rico Rico