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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Populer: Jurnal Penelitian Mahasiswa
Novita Zahrotul Khoiroh
Universitas Nahdlatul Ulama Sidoarjo
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Comparison Of Café Atmosphere At Ekopilogi And Ame Coffee Novita Zahrotul Khoiroh
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2877

Abstract

The development of retail stores, especially in the field of food or hangout places, namely cafes in Indonesia, precisely in Sidoarjo, is becoming increasingly interesting to be explored more deeply. This study aims to determine the differences in café atmosphere at Ekopilogi and Ame Coffee. There is one hypothesis in this study, namely café atmosphere. There is a difference between Ekopilogi's café atmosphere and Ame Coffee's café atmosphere. Data obtained from distributing questionnaires with non-probability sampling techniques with accidental sampling types, which means an infinite population or spontaneous respondents. The sample taken was 100 respondents from each cafe in Ekopilogi and Ame Coffee, the analysis calculation tool used was SPSS. The results of the data analysis processed are biased data with the value of the variance is 47.147 or less than 50%, which can indicate the absence of common method bias that occurs in the study. In addition, researchers conducted a oneway anova test with that the calculated f value was 34.619. This shows that the calculated f value is greater than the f table value (34.619> 3.89), so the researcher concluded to accept Ha and reject Ho. By accepting Ha, it can be concluded that there are differences in café atmosphere at Ekopilogi and Ame Coffee. there are differences in café atmosphere at Ekopilogi and Ame Coffee. This can be seen from the results of the independent sample T-test test, it can be seen that the probability value of t (sig. 2-tailed) is 0.000 [Sig (2-tailed) <0.05]. So Ho is rejected, meaning that there is a difference in café atmosphere at Ekopilogi and café atmosphere at Ame Coffee. This study is to prove the difference in café atmosphere at Ekopilogi and Ame Coffee, this study used 100 respondents from each cafe with 7 kinds of questionnaires consisting of 7 indicators of café atmosphere with this type of comparative test research using data analysis techniques validity test, reliability test, common method bias test, anova test and independent sample T-test test. The analytical tool used is SPSS version 25 with a confidence level of 0.05.
Peran Rebrandring dan Product Quality Terhadap Brand Image Produk Fair and Lovely Menjadi Glow and Lovely Novita Zahrotul Khoiroh; Lilik Purwanti
Populer: Jurnal Penelitian Mahasiswa Vol. 1 No. 4 (2022): Desember : Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v1i4.452

Abstract

Penelitian ini bertujuan untuk mengetahui peran rebranding dan product quality terhadap brand image produk fair and lovely menjadi glow and lovely. Hipotesis dalam penelitian ini ada tiga. Hipotesis pertama adalah rebranding berpangaruh positif signifikan terhadap brand image hipotesis dua product quality berpengaruh positif signifikan terhadap brand image dan hipotesis tiga yaitu rebranding dan product quality berpangaruh positif signifikan. Data diperoleh dari penyebaran kuesioner dengan metode non probability sampling dengan teknik purposive sampling. Sampel yang diambil 86 responden generasi Z di Desa Pagerwojo, alat hitung analisis yang digunakan yaitu SPSS. Hasil analisis data diperoleh pengaruh rebranding dan product quality terhadap brand image sebesar R Square sebesar 0,450. Hal ini menunjukkan bahwa pengaruh variabel bebas yaitu Rebranding dan Product Quality dapat menjelaskan variabel terikat yaitu brand image sebesar 45,0% dan sisa 55,0% dijelaskan oleh variabel lain. Pengujian hipotesis menunjukkan bahwa hasil uji t pada variabel Rebranding (X1) diperoleh nilai = 2,054 > 1,98, dengan tingkat signifikan 0,043 lebih kecil dari batas signifikansi 0,05, ini berarti thitung > ttabel, yang berarti Ho ditolak dan Ha diterima dan Rebranding secara parsial berpengaruh positif signifikan terhadap brand image. Uji t pada variabel product quality diperoleh nilai thitung = 5,114 > 1,98 dengan tingkat signifikan 0,000 lebih kecil dari batas signifikasi 0,05, ini berarti thitung > ttabel, yang berarti Ho di tolak dan Ha diterima dan product quality secara parsial berpengaruh positif signifikan terhadap brand image.
Co-Authors Lilik Purwanti