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All Journal Nomicpedia: Journal of Economics and Business Innovation
Rizqi Adi Wiatna
Universitas Negeri Surabaya
Economics, Econometrics & Finance Social Sciences

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Pengaruh E-Service Quality terhadap Repurchase Intention melalui E-Satsifaction pada Pengguna Aplikasi E-Grocery Rizqi Adi Wiatna; Sanaji Sanaji
Nomicpedia: Journal of Economics and Business Innovation Vol. 2 No. 2 (2022): September
Publisher : Inspirasi Nusantara

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Abstract

This study aims to analyze the effect of e-service quality on repurchase intention through e-satisfaction in users of the E-Grocery application. This research uses a quantitative research approach. Data analysis used the SEM-PLS approach supported by Smart-PLS 3.0 software. The online questionnaire was distributed through several social media to get 200 respondents who met the requirements. Respondents in this study are users of the E-Grocery application in Indonesia. The results reveal that there is a significant positive effect between e-service quality and repurchase intention, e-service quality and e-satisfaction, e-satisfaction and repurchase intention, and e-satisfaction positively mediates the effect of e-service quality on repurchase intention. This study focuses on the effect of e-service quality and e-satisfaction on repurchase intention. In addition, this research is focused on E-Grocery application users. This kind of research can be a consideration tool for E-Grocery companies and the like in attracting new users and retaining old ones. Therefore, it is necessary to include this topic of discussion as a reference in further research or practice for companies.
Co-Authors Sanaji