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All Journal Solusi: Jurnal Kajian Ekonomi dan Bisnis JURNAL SOCIA AKADEMIKA Jurnal Ekonomika dan Manajemen
Nerys Lourensius L Tarigan
STIE Isti Ekatana Upaweda Yogyakarta
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PENGARUH KUALITAS LAYANAN, HARGA, KEPERCAYAAN, KEPUASAN, DAN PROMOSI TERHADAP KEPUTUSAN MENGGUNAKAN SHOPEE FOOD Petra Surya Mega Surya Mega; Mr Hardono; Nerys Lourensius L Tarigan; Thomas Aquinas Radito; Kristian Feliks Kodora
Jurnal Socia Akademika Vol 8 No 2 (2022): Edisi Desember 2022
Publisher : Akademi Kesejahteraan Sosial AKK Yogyakarta

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Abstract

Competition between online service managers is getting more challenging by providing several uniqueness to the products offered so that consumers are interested in purchasing or using the goods presented. One online company that is quite aggressive is Shopee Food. Consumers today are straightforward to find on the uniform road of Shopee Food drivers on duty or waiting to enter orders. The objectives of this research include testing the influence of service quality, price, trust, satisfaction, and promotion on the decision to use Shopee Food. The sample of this study was 100 people who became Shopee Food customers where they live in Yogyakarta. The results of the respondent's answers will be used to test the constructed hypothesis. The sampling technique uses convenience sampling. The data show that price, satisfaction, and promotion significantly influence buying Shopee Food. At the same time, service quality and trust variables are relatively independent of the decision to use Shopee Food.
Comparison of Service Quality Between Purchasing Airline Tickets Through the Traveloka Application and Ticket.com In Yogyakarta Alya Berliani Ilhaeda; Nerys Lourensius L Tarigan
Jurnal Ekonomika dan Manajemen Vol 15, No 1 (2026)
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/jem.v15i1.4353

Abstract

This research is driven by the rapid evolution of information technology in Indonesia, which has fundamentally reshaped consumer behavior toward utilizing Online Travel Agent services for booking airline tickets. The primary objective of this study is to analyze and compare the service quality between two prominent platforms, Traveloka and Tiket.com, specifically among users located in the Yogyakarta region. The evaluation is framed around five core dimensions of service quality, which include tangibles, reliability, responsiveness, assurance, and empathy. Adopting a comparative quantitative approach, primary data was gathered from respondents selected through a targeted sampling technique. Prior to the main analysis, all research instruments underwent rigorous testing to ensure they met the necessary standards for validity and reliability. The statistical analysis revealed significant disparities across all service quality dimensions between the two applications. These findings suggest that each platform possesses unique service characteristics in the eyes of consumers, particularly concerning their visual interfaces, system stability, and customer support efficiency. Consequently, both companies are encouraged to further refine their service responsiveness and technical dependability to better satisfy diverse user expectations. While this study offers valuable insights into digital service quality, it is constrained by its specific geographic focus and product category. Future researchers are advised to expand the geographical scope and incorporate additional variables, such as customer loyalty or price perception, to achieve a more comprehensive understanding of the industry.
PENGARUH LITERASI DIGITAL DAN CASHLESS HABIT TERHADAP MINAT BELI PRODUK KULINER UMKM GEN Z DI YOGYAKARTA Fawwaz Lutfi Mahri; Nerys Lourensius L Tarigan
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.281

Abstract

This study investigates the influence of digital literacy and cashless habits on the purchasing intentions of Generation Z consumers toward UMKM culinary products in Yogyakarta. The rapid advancement of digital technology has transformed consumption patterns; however, limited digital literacy within this demographic poses challenges related to online transaction security and associated risks. A quantitative methodology, employing multiple linear regression, was used to evaluate the effects of digital literacy and cashless habits on purchasing intention. The sample consisted of 133 respondents, including students, schoolchildren, and other individuals actively engaged in digital technology and cashless transactions. The results demonstrate that both digital literacy and cashless habits significantly affect the purchasing intentions for UMKM products, with the model explaining 60.5% of the variance. These findings provide insights into how improving digital literacy and encouraging cashless habits can enhance the marketing of UMKM products among Generation Z. The study contributes to the understanding of digital consumption behavior and offers recommendations for technology-driven marketing strategies for UMKM.
Co-Authors Alya Berliani Ilhaeda Fawwaz Lutfi Mahri Kristian Feliks Kodora Mr Hardono Petra Surya Mega Surya Mega Radito, Thomas Aquinas