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All Journal Jurnal Komunikasi Pembangunan MIX : Jurnal Ilmiah Manajemen MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal Communicate Jurnal Ilmu Politik dan Komunikasi Jurnal Visi Komunikasi
Ervan Ismail
Universitas Mercu Buana
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Communicate

 1 
Survei Minat dan Kebutuhan Terhadap TV Berlangganan Di Jakarta Ervan Ismail
Jurnal Communicate Vol 2, No 1 (2016)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (505.942 KB) | DOI: 10.31479/jc.v2i1.73

Abstract

This survey  research is expected to describe the Pay TV indt!Stry, its custom­ er profile in Jakarta in the form of audience segmentation and the programs required and enthused by viewers. The research method was sun.'ey zeith sam­ ple of 2000 television owners  as respondents. The sanzpli11g  method in this1·esearch was Multistage Random Sampling from 5 (jive) out of6 OK/ Jakarta province area, excluding Thousand Islands Regency. Data collecting technique used was interview. There were only 228 respondents from 2000 samples wlztl subscribed Pa y TV The research result described the telei>isioll I'ieteer profile i11Jakarta through segmentation  based on age, gender alld social en,nomytatu . An interesting  finding was the capability of Pay TV companies· marketing 11s factors to acquire more subscribers with a total percentage of 32.5%.  Tile mostinteresting  program category depends on Pay TV subscriber is entertainment.Motion western pictures became the most favorite program, follo<eed by other countries' animation or cartoon category. Pay TV category in jakarta is domi­ llated by Satellite Pay TV.
Co-Authors Djuara P Lubis Juwono Tri Atmodjo Rahman HI, A. Rilus Kinseng Sari, Siti Dewi Sri Ratna Siti Dewi Sri Ratna Sari Sumardjo Yuni Tresnawati