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All Journal MediaKom : Jurnal Ilmiah Ilmu Komunikasi PROSIDING KOMUNIKASI JURNAL PENDIDIKAN TAMBUSAI International Journal of Social and Management Studies (IJOSMAS) LOSARI: Jurnal Pengabdian Kepada Masyarakat Caraka : Indonesia Journal of Communication Jurnal Visi Komunikasi

Juwono Tri Atmodjo

Departement Of Communication, Faculty Of Communication Science, Universitas Mercu Buana

Author-ID : 573406

Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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REPRESENTASI DAN RUANG PUBLIK DALAM PERTARUNGAN WACANA BERITA KAMPANYE PEMILIHAN PRESIDEN 2014 (Analisa Wacana Kritis Berita Kampanye Pada Halaman Muka Surat Kabar Seputar Indonesia (SINDO) dan Media Indonesia) Sulistyanto, Ari; Atmodjo, Juwono Tri
PROSIDING KOMUNIKASI PROSIDING : AKSELERSI PEMBANGUNAN MASYARAKAT LOKAL MELALUI KOMUNIKASI DAN TEKNOLOGI INFORMASI (BUKU
Publisher : PROSIDING KOMUNIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (783.173 KB)

Tulisan ini hendak mendeskripsikan pertarungan wacana kampanye pilpres 2014, dan dampaknya terhadap media sebagai ruang publik. Untuk itu permasalahan di fokuskan pada, Pertama, Bagaimanakah konstruksi realitas pada level teks di konstruksi oleh media massa.? Kedua, adakah pengaruh politik ekonomi media? Ketiga, bagaimanakah model representasi dalam pertarungan wacana yang di lakukan media ? Media yang dijadikan unit analisis adalah headline berita kampanye pemilihan Presiden 2014pada suratkabar Media Indonesia dan Seputar Indonesia. Sedangkan metode pendekatan melalui analisis wacana kritis model Van Dijk. Hasil penelitian menunjukan hasil bahwa Hasil penelitian ini menunjukkan bahwa dalam proses konstruksi realitas, ketika berita berjalan ketingkat redaktur, apa yang telah dibuat oleh wartawan sering kali diubah dan disesuaikan dengan karakter dan kebijakan media, termasuk kebijakan dalam pembuatan judul berita dan penggunaan bahasa. Koran ini harus berani tampil beda dan provokatif. Akibatnya, dalam pertarungan wacana pada kampanye pilpres 2014, adanya representasi-representasi pada kandidiat yang di lakukan oleh kedua media tersebut yang berujung pada âcharacter assassinationâ para aktor, dan terdistorinya media sebagai ruang publik yang tak autentik karena media dalam pemberitaan telah melakukan pemihakan terhadap kandidat presiden yang ditokohkan.Untuk itu, perlunya seperangkat Undang-Undang tentang pengaturan pembatasan kepemilikan media, dan larangan bagi pemilik media untuk terlibat aktif dalam politik. Kata Kunci : Pertarungan wacana, representasi, ruang publik

PENGARUH PEMROSESAN INFORMASI SECARA SENTRAL DAN PERIFERAL “PESAN SOCIAL MEDIA” TERHADAP KEPUTUSAN MEMILIH JASA JNE DI JAKARTA BARAT Ramadhani, Nadhilah; Tri Atmodjo, Juwono
Jurnal Visi Komunikasi Vol 19, No 1 (2020): Mei 2020
Publisher : Universitas Mercu Buana

The development of technology today, Social Media has become a tool used by companies to help prospective customers process information that suits their needs. Companies that utilize social media as marketing tools are PT. Tiki Line Nugraha Ekakurir, better known as JNE. JNE uses Instagram to provide information. This study is to determine the extent of the influence of Central Information Processing "Social Media Message" Against the Decision to Choose JNE Services in West Jakarta with the Elaboration Likelihood Model theory. This study uses a quantitative approach to the type of explanatory research. With the survey method by distributing questionnaires to 196 respondents obtained from calculations using the purposive sampling technique. The data analysis technique used is a Likert scale with data analysis of multiple linear regression equations. The results of this study are customers who have research criteria only 161 respondents. There is an influence between Central Information Processing of 39.2% and Peripherals of 65.5%. And there is a joint influence on the Decision to Choose JNE Services by 68.4%. Based on the research results, the researcher gave a suggestion that the JNE social media team could focus the content delivered in the form of information packaged more simply and easily understood, although central information such as information related to tariffs, types of services including promo or discount programs still needed to be informed.

MODEL PEMASARAN DIGITAL ‘TRANSMEDIA BRANDING’ PADA CHANNEL NARASI.TV Nesya Nesya; Juwono Tri Atmodjo
Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020
Publisher : Universitas Mercu Buana

The world of marketing is moving fast and using new media to attract consumer attention is called digital marketing. Digital marketing focuses on providing space for advertising as well as embracing consumers to participate in marketing the brand. So that in digital marketing there is the term transmedia which is a marketing communication process where information about a brand is packaged in an integrated narrative that is disseminated into contributions in various media channels with the aim of creating certain experiences. This phenomenon has begun to be developed by the digital platform Narasi.Tv, a digital-based company with the www.narasi.tv page. Established in September 2017, Narasi.Tv has a number of programs that are disseminated on social media. Researchers want to see Narasi.Tv in presenting media content on its channel, advertising space on Narasi.Tv, and the transmedia branding model on Narasi.Tv as a whole. This research uses a qualitative approach with study methods collected based on the results of interviews, observations, and documentation. The result of this research is Narasi.Tv applies transmedia branding which includes narration, participation, and brand. Narasi.Tv as a media for young people to embrace its audience aged 18-35 years to be involved in uploaded content. Narasi.Tv also creates content with advertisers with the concept of collaboration where the content must contain positive values that are in line. Narasi.Tv will also not run collaboration content at any time.

MEDIA MASSA DAN RUANG PUBLIK (Analisis Perilaku Penggunaan Sosial Media dan Kemampuan Remaja dalam menulis) Juwono Tri Atmodjo
Jurnal Visi Komunikasi Vol 14, No 2 (2015): November 2015
Publisher : Universitas Mercu Buana

Mass communication media facilitate new web-based way to send a message and the transformation of a media value to others . It appears once as the number and types of social media with an excess of the ability to express ideas, opinions, funny stories, vent arena, and the troubled space with varying terminology The procedure varies penggunaannyapun penggunaannyapun more varied behavior . The survey was to assess the use of social media by ramaja and writing skills gained from the use of social media . Based on data analysis that ; social media most used by teens are Facebook, Twitter , and Yahoo! Messenger and chat through the use of social media is often done . Respondents are not familiar with the use of blogs, SlideShare , instagram, flicker, Skype, Myspace, Friendfeed, and Fhorum . Average use of social media by teens for 3 hours per day , which is accessed through the most HP to update the status, respondents were able to express the idea/ideas and feelings in writing, listening to other people's posts , teens learn the language, able to use symbols used teen, easy of expression, described feeling depressed and juvenile writing skills by using social media . media komunikasi massa memfasilitasi cara berbasis web untuk mengirim pesan dan transformasi nilai media untuk orang lain. Tampaknya sekali sebagai jumlah dan jenis media sosial dengan kelebihan kemampuan untuk mengekspresikan ide, pendapat, cerita lucu, arena ventilasi, dan ruang bermasalah dengan berbagai terminologi. Prosedur bervariasi penggunaannyapun penggunaannyapun perilaku yang lebih bervariasi. survei ini adalah untuk menilai penggunaan media sosial oleh ramaja dan menulis keterampilan yang diperoleh dari penggunaan media sosial. Berdasarkan analisis data yang; media sosial paling banyak digunakan oleh remaja Facebook, Twitter, dan Yahoo! Messenger dan chatting melalui penggunaan media sosial sering dilakukan. Responden tidak akrab dengan penggunaan blog, SlideShare, instagram, flicker, Skype, Myspace, Friendfeed, dan Fhorum. Rata-rata penggunaan media sosial oleh remaja selama 3 jam per hari, yang diakses melalui paling HP untuk memperbarui status, responden mampu mengekspresikan ide / gagasan dan perasaan secara tertulis, mendengarkan posting orang lain, remaja belajar bahasa, dapat menggunakan simbol-simbol yang digunakan remaja, mudah berekspresi, dijelaskan merasa kemampuan menulis tertekan dan remaja dengan menggunakan media sosial.

DINAMIKA PARTISIPASI POLITIK REMAJA MELALUI MEDIA SOSIAL Juwono Tri Atmodjo
Jurnal Visi Komunikasi Vol 13, No 2 (2014): November 2014
Publisher : Universitas Mercu Buana

Many felt political Communications should be used to tell voters why they shouldvote for a particular candidate—or why they should vote at all—as opposed to why anothercandidate might be an inappropriate choice. As adolescent, they become uncertain about theself, and the need to belong and to find one’s unique identity as a person becomes veryimportant. This paper to understand how political communications and interpersonalcommunication on social media can be increase participation New Voters in legislative andexcecutive elections. New Voters (teens through) social media participation is very low, onlyat the stage know and pleasure.Banyak yang merasa Komunikasi politik harus digunakan untuk memberitahupemilih mengapa mereka harus memilih calon - atau khusus mengapa mereka harus memilihsama sekali - sebagai lawan mengapa calon lain mungkin menjadi pilihan yang tidak pantas .Sebagai remaja , mereka menjadi tidak pasti tentang diri , dan kebutuhan untuk milik danuntuk menemukan identitas yang unik seseorang sebagai seseorang menjadi sangat penting .Tulisan ini untuk memahami komunikasi bagaimana politik dan komunikasi interpersonal dimedia sosial dapat meningkatkan partisipasi pemilih baru di pemilu legislatif dan excecutive .Pemilih baru ( remaja melalui ) partisipasi media sosial sangat rendah , hanya pada tahap tahudan kesenangan .

Makanan dan Budaya Makan; Usaha Makanan Etnik “Warung Tegal” Pada Masyarakat Multikultur Jakarta Juwono Tri Atmodjo; Susanne Dida
Jurnal Visi Komunikasi Vol 18, No 2 (2019): November 2019
Publisher : Universitas Mercu Buana

Jakarta as the capital city of Indonesia with a multicultural society causes a variety of types of food, eating procedures and ways of serving them as an illustration of the diversity of ethnicities, tribes and ethnic groups in Indonesia. Ethnic food, food from other nations, food products from the influence of popular culture, globalization, glocalization, and industrial products color the offering of dining options in Jakarta. Food as a cultural product is related to the way of life of the community not only to meet nutritional needs but also to the way of presentation and social cultural activities of the community. Ethnic food in multicultural communities in Jakarta is a typical ethnic food of an area which is used as a restaurant business community. Local wisdom on coastal and non-coastal food of the Javanese Tegal ethnic group as cultural capital for the gastronomic business of “Tegal Food Shop” in Jakarta.

CORPORATE IDENTITY DAN PERSONALITY BANK SYARIAH DI SURAT KABAR NASIONAL (Tekstual Analisis Konstruksi Meelalui Publikasi Perusahaan) Juwono Tri Atmodjo
Jurnal Visi Komunikasi Vol 14, No 1 (2015): May 2015
Publisher : Universitas Mercu Buana

Corporate identity and personality manner that allows employers to formulate and differentiated from other companies (regular bank). Identity and personality can be realized by the company shows the vision and mission of the company, the company philosophy, corporate culture. The study is to assess the identity and personality were constructed through advetorian and Newspaper coverage related to the identity and personality of Islamic banks. Qualitative analysis with textual analysis strategy for observing any publication of the contents of the message, type, appearance, construction built with various combinations of text and images and the meaning behind it seems. Textual research results show that the identity and personality banks Islamic banks, care for the young entrepreneurs of the campus, BNI sharia requires political support, regulatory support, is an ISO 9001: 2008 as the bank has a good quality management. Construction as a bank with a foundation of Sharia as the implementation of Islamic teachings are constructed differently degan regular bank to provide the product name, the expression of interest, section or division, spirit or values and norms derived from the teachings of Islam. Ordinances of service, petuhas services, ornaments firm up souvenirs derived from the values of Islam. Cultural references conveyed Islamic banks oriented to the culture of Islamic countries that appear on the financial system based on gold.Identitas perusahaan dan personaliti cara yang memungkinkan perusahaan menyusun dan dibedakan dari perusahaan lain (reguler bank). Indentitas dan personaliti perusahaan dapat diwujudkan dengan menunjukkan visi dan misi perusahaan, filosofi perusahaan, budaya perusahaan. Studi ini untuk menilai identitas dan personaliti yang dikonstruksikan melalui advetorian dan liputan Surat Kabar berkaitan dengan identitas dan personaliti bank syariah. Analisis kualitatif dengan strategi analisis tektual untuk mengobservasi berbagai pesan publikasi dari sisi isi, jenis, tampilan, konstruksi yang dibangun dengan berbagai kombinasi tulisan dan gambar dan makna dibalik yang tampak. Hasil penelitian tekstual menunjukkan bahwa identitas dan personaliti bank bank syariah, perawatan untuk pengusaha muda dari kampus, BNI syariah membutuhkan dukungan politik, dukungan regulasi, adalah ISO 9001:2008 sebagai bank memiliki manajemen mutu yang baik. Konstruksi sebagai bank dengan landasan Syariah sebagai implementasi ajaran Agama Islam dikonstruksikan berbeda degan bank reguler dengan memberikan nama produk, istilah bunga, bagian atau divisi, spirit atau nilai serta norma yang bersumber dari ajaran Agama Islam. Tata cara pelayanan, petuhas pelayanan, ornamen perusahaan sampai cindera mata bersumber dari nilai-nilai Agama Islam. Rujukan budaya yang disampaikan bank syariah berkiblat pada budaya negara-negara Islam yang nampak pada sistem keuangan berbasis emas.

PENGALAMAN HIDUP DAN KENDALA KOMUNIKASI DARI KELUARGA EKSPATRIAT DAN PERKAWINAN CAMPURAN DI KOTA METROPOLITAN JAKARTA -INDONESIA Juwono Tri Atmodjo
Jurnal Visi Komunikasi Vol 16, No 2 (2017): November 2017
Publisher : Universitas Mercu Buana

A cultural identity is adopted by a person that governs the relationships, lifestyle, and life that should be adhered to and rooted in ethnic members in ways of thinking, ways of life, and ways to overcome problems. What are the views, life experiences and constraints of communication from expatriate families and mixed marriages in the Metropolitan City of Jakarta, Indonesia. Case study with interviews with resource persons with the results and conclusions that (1) Ethnic values in a mixed marriage between American-Sundanese and English-Sundanese; open family, adapting culture from outside namely America through close family, papa and close family. (2) Jakarta-Italy Ethnic Couples (nations), more Chinese culture is absorbed especially language, trade spirit and religious rituals, but there are also spirits obtained from Italian parents. (3) Sicilia feels uncomfortable if called "Chinese", "Chinese basis", "stingy" which is done by people who are known. When compared to ethnic American expatriates, ethnic Chinese are more closed. (4) Ethnicity from Bangladesh-Java I find it rather difficult to grasp meaning, because of the language barrier used. But based on the interviews of the most dislike of ethnicities who are there if they grab their business. Based on the intonation of his voice he had more anger than all the resource persons.

PENGARUH PERIKLANAN TOKOPEDIA TERHADAP KEPUTUSAN PEMBELIAN PADA MAHASISWA MERCU BUANA JAKARTA Ogrivia Ratih Puspa Ningrum; Juwono tri Atmodjo
Jurnal Visi Komunikasi Vol 20, No 02 (2021): November 2021
Publisher : Universitas Mercu Buana

Internet users are increasing every year and the current pandemic conditions indicate an increase in online shopping transactions. Indonesian consumers remain the most active online shoppers, and around 14% of them shop online using smartphones, tablets or other mobile devices. One of the e-commerce is Tokopedia, in increasing its transactions, it carries out advertising activities with the aim that people are interested in opening the Tokopedia application and making transactions on the application. Waktu Indonesia Belanja program using the K-POP model that is currently in demand by the public has become an advertising program carried out by Tokopedia. The approach to Tokopedia's advertising research is to use the Heuristic Systematic Model for purchasing decisions. This study aims to determine the effect of Tokopedia advertising on purchasing decisions for students at Mercu Buana University Jakarta using the Heuristic Systematic Model. Data analysis in this study was carried out by distributing questionnaires to 384 respondents who became the sample of this study where the sampling technique was proportional stratified random sampling, then further analysis was carried out with multiple linear regression models using the SPSS program. The results showed that there was a positive and significant influence between advertising processing carried out heuristically on purchasing decisions, as well as advertising processing carried out systematically which showed a positive and significant influence on purchasing decisions. The magnitude of the effect of systematic processing on purchasing decisions is greater than that of heuristic processing. Simultaneously, advertising processing which is carried out heuristically and systematically shows a positive and significant influence on purchasing decisions.

PENGARUH CUSTOMER RELATIONS BARISTA TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION INTEREST (Survei terhadap Authentic Coffee Shop) Cindy Gunawan; Juwono Tri Atmodjo
Jurnal Visi Komunikasi Vol 21, No 01 (2022): MEI 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v21i01.15131

Perkembangan jaman saat ini terus terjadi, adanya perubahan dari generasi ke generasi terus terjadi dan memiliki laju yang sangat pesat, hal ini pun terjadi dalam bisnis penyajian makanan dan minuman di mulai dari skala kecil, skala menengah dan skala besar, salah satunya ada penyedia kopi atau dapat kita sebut sebagai coffee shop. Maraknya bisnis kopi di Indonesia membawa para pebisnis untuk terus menemukan inovasi maupun strategi bisnis yang perlu mereka terapkan sehari-hari. Dan juga adanya peningkatan persaingan tiap tahun dan masa akan mendatang mengharuskan para pebisnis mengetahui cara agar konsumennya memiliki rasa minat pembelian ulang atau repurchase intention sebagai salah satu tolok ukur keberlangsungan suatu bisnis juga dapat diukur berdasarkan dari customer yang puas akan pelayanan barista di Authentic Coffee Shop yang telah dibekali pengetahuan atas konsumen yang mereka layani. Customer Relations yang dimiliki sebuah perusahaan dapat dikatakan sebagai ujung tombak yang akan berhadapan dengan customer secara langsung. Hubungan dengan pelanggan dapat menciptakan rasa diperhatikan, di hargai dan dipentingkan yang dirasakan oleh para customer. Menariknya dalam topik tentang customer relations yang dilakukan barista-barista di Authentic Coffee tersebut, berdasarkan hal tersebut penulis melakukan penelitian yang mengangkat topik mengenai pengaruh customer relations di Authentic Coffee Shop yang berdampak pada kepuasan pelanggan dan minat pembelian kembali pada pelanggan Aunthentic Coffee Shop

Co-Authors Anggi Febrianto ARDIANSYAH ARDIANSYAH Ari Sulistyanto Cindy Gunawan Ervan Ismail Fauziah, Siti Nadiah Johari, Hery Lukman Harun Al Rasyid Marla, Ulfie Bavarianti Nesya Nesya Nesya, Nesya Ningrum, Ogrivia Ratih Puspa Ogrivia Ratih Puspa Ningrum Rahman HI, A. Rahman, Abdul Rahman HI Ramadhani, Nadhilah Suraya Mansur Susanne Dida Vania Utamie Subiakto

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