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Heri Puspito Diyah Setyorini, Heri Puspito Diyah
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PENGARUH PROGRAM MARKETING PUBLIC RELATIONS TERHADAP KEPUTUSAN BERKUNJUNG DI PANTAI PANGANDARAN (Survei pada Wisatawan yang Berkunjung ke Destinasi Pariwisata Pantai Pangandaran) Wijaya, Christy Regina; Waluya, Bagja; Setyorini, Heri Puspito Diyah
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 2 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i2.1939

Abstract

Pangandaran beach is one tourism destination in West Java, situated in the district of Ciamis ± 92 km south of the town of Ciamis. Pangandaran beach tourism destination, the type of nature tourism which is famous for its beaches. However, a decline in the level of tourist arrivals caused by several factors: less optimal promotion by tourism destination managers Pangandaran beach, unavailability of information centers which provide services to tourists, and tsunami disaster in July 2006 which destroyed most of the existing facilities in the area of Pangandaran beach. Because it would need to hold research to increase tourist visit through marketing public relations programs implemented by the managers of Pangandaran beach tourism destination. The research problem: 1)How does an idea a marketing public relations, 2)How is the idea of the decision to visit, 3)How does a marketing public relations visiting decision. This study aims to obtain an overview of marketing public relations, to obtain a marketing public relations descriptions, of the visiting decision and the influence of marketing public relations visiting decision. Data analysis technique are used path analysis (path analysis) with a sampling technique used systematic random sampling of 100 respondents. The results showed that the marketing public relations programs have a significant influence on the decision to visit. The biggest influence of marketing public relations programs visiting decision obtained through events and the smallest effect is obtained through public service activities. As for suggestions for tourism destination managers Pangandaran beach, should be more social activities to publications tourist or private sector to participate in this social activities, and make social activities are held regularly on the agenda the manager of Pangandaran beach tourism destination.
KINERJA TOUR LEADER DALAM MENINGKATKAN PERILAKU PASCA PEMBELIAN DI MASA YANG AKAN DATANG PAKET WISATA DI MARGA TOUR (Survei terhadap Wisatawan yang Menggunakan Paket Wisata Marga Tour Bandung) Triani, Anita Rahayu; Purnama, Ridwan; Setyorini, Heri Puspito Diyah
THE Journal : Tourism and Hospitality Essentials Journal Vol 4, No 2 (2014)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v4i2.1985

Abstract

Menanggapi perkembangan pariwisata Kota Bandung, usaha jasa pariwisata kian mengalami kemajuan seperti biro perjalanan wisata yang menawarkan jasa untuk pengaturan perjalanan wisata. Salah satu perusahaan dalam bidang biro perjalanan wisata yang sedang berkembang ialah Marga Tour. Dalam menunjang keberlangsungan kegiatan perjalanan wisata, setiap perusahaan biro perjalanan wisata membutuhkan peran seorang pemimpin tour atau tour leader. Tour leader merupakan seseorang yang berada dijajaran paling depan yang mewakili perusahaan dalam memimpin perjalanan dan memenuhi kebutuhan wisatawan selama kegiatan tour. Keahlian dan kecakapan seorang tour leader saat berinteraksi dengan para wisatawan atau konsumen yang menggunakan jasa tour disebut sebagai tour leader performance. Tour leader performance berasal dari Service Performance (SERVPERF). Dari hasil pra penelitian pada perilaku konsumen pasca pembelian (post purchase behavior) menunjukkan kecenderungan masih mudahnya konsumen berkeinginan untuk berganti produk (swicth). Oleh karena itu, penelitian ini bertujuan untuk memperoleh gambaran dan pengaruh mengenai tour leader performance (X) dan post purchase behavior (Y). Adapun populasi dalam penelitian ini adalah konsumen yang telah melakukan pembelian/menggunakan jasa perjalanan wisata di Marga Tour. Jenis penelitian yang digunakan adalah deskriptif verifikatif, dan metode yang digunakan adalah survei dengan teknik systematic random sampling, maka diperoleh jumlah sampel sebesar 100 responden. Teknik analisis data adalah path analyisis (analsis jalur).
UPAYA MENINGKATKAN LOYALITAS PELANGGAN JASA MARGA TOUR BANDUNG MELALUI SERVICE ENCOUNTER QUALITY Fathina, Dina Nur; Malihah, Elly; Setyorini, Heri Puspito Diyah
THE Journal : Tourism and Hospitality Essentials Journal Vol 4, No 1 (2014)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v4i1.1982

Abstract

Tourism service business more and more experience progress and certainly influences to increase working field like tour travel bureau which offer service to travel arrangement. One company in tour travel bureau that develops is Marga Tour Bandung. It focuses to service products into tour package, airlines ticket, and other service. Each service products have the customer. In order to customer loyalty improve continuously, Marga Tour Bandung focuses to how recover employee performance with provide the best service quality when service delivery taking place, on communicating occur between employee and service customer that called service encounter quality. Good service encounter quality will influence customer perception of company service quality, and make the customer continuously to repurchase as the basic to create customer loyalty. Encouraged with premise proposed by Amy Wong (2004:1) that the contact employee in service quality makes an influences customers’ behavioral responses in the form of customer loyalty. Sampling in this research is 80 service customer using stratified random sampling technique. While used data analysis technique is simple linear regression analysis technique with SPSS 17.0 for windows program. The study result shows that service encounter quality has significant influence to customer loyalty. Huge of X variable influence to Y variable is 27%. As suggestion for the company is optimize the elements in service encounter quality, recover the system, as well as provide training to employee so that competence in his field and resulting qualified service.
Co-Authors Anita Rahayu Triani, Anita Rahayu bagja waluya, bagja Christy Regina Wijaya, Christy Regina Dina Nur Fathina, Dina Nur Elly Malihah Ridwan Purnama, Ridwan