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All Journal JURNAL MANAJEMEN MOTIVASI Jurnal Ekonomi Efektif Jurnal Tadbir Peradaban Golden Ratio of Human Resource Management Intelektual : Jurnal Penelitian Dosen Akuntansi International Journal of Economics, Business and Innovation Research
Andrean Eko Haryoko
Sekolah Tinggi Ilmu Ekonomi PPI, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Celebrity Endorser, Electronic Word of Mouth (EWOM) dan Brand Image Terhadap Keputusan Pembelian : Bagaimana Peranan Minat Beli Produk UKM Andrean Eko Haryoko; Subandriyo Subandriyo; Popong Suryani
Jurnal Ekonomi Efektif Vol 5, No 2 (2023): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v5i2.27784

Abstract

Penelitian ini bertujuan untuk menganalisis dan mengetahui pengaruh celebrity endorser, electronic word of mouth dan brand image terhadap purchase decision dengan minat beli sebagai variabel intervening studi pada konsumen SMEs di Jabotabek. Metode penelitian ini adalah kuantitatif dengan Sampel dalam penelitian ini sebanyak 330 responden konsumen produk SMEs  dengan menggunakan teknik nonprobability sampling dengan jenis teknik purposive sampling. Metode pengumpulan data menggunakan kuesioner online yang didistribusikan melalui media sosial. Sikap responden diukur dengan skala likert 7 dan data diolah dengan structural equation modeling dengan alat bantu SmartPLS 3.0 . Hasil penelitian menunjukkan bahwa Hasil penelitian ini menunjukkan bahwa variabel celebrity endorser berpengaruh secara positif dan signifikan terhadap minat beli Produk, EWOM berpengaruh secara tidak signifikan terhadap minat beli, brand image berpengaruh secara tidak signifikan terhadap minat beli, celebrity endorser berpengaruh terhadap purchase decision, EWOM tidak berpengaruh terhadap purchase decision, brand image berpengaruh secara signifikan terhadap purchase decision, minat beli berpengaruh secara tidak signifikan terhadap purchase decision.
Study Tentang Dampak K3 dan Lingkungan Kerja pada Kinerja Karyawan Bagian Produksi Andrean Eko Haryoko
JOURNAL INTELEKTUAL Vol 3 No 1 (2024): JOURNAL INTELEKTUAL
Publisher : LPPM STIE PPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61635/jin.v3i1.178

Abstract

Introduction/Main Objectives: To analyze the influence of Occupational Safety and Health and the work environment on employee performance in a company.. Background Problems: The company has a disciplined work system and supervision of employees within the company that needs to be improved and encouraged by a conducive work environment. Novelty: Reexamining previous research on different companies and the time of the research. Research Methods: Using quantitative descriptive methods with SPSS as a tool in measuring the variables studied and using several methods in testing.. Finding/Results: There is a significant influence between K3 and the work environment on employee performance, and simultaneously there is a significant influence on increasing employee performance. Conclusion: It is best to monitor how K3 employees work in their workplace. Starting from occupational safety and occupational health of employees in the workplace and paying attention to the work environment of employees in their workplace. Starting from the physical work environment and non-physical work environment in the workplace. Because many employees still don't feel that the work environment at the company is good for them.
Self-Confidence Moderates the Effect of Emotional Intelligence and Reading Interest on the Level of Accounting Understanding: Case Study on Accounting Students of STIE PPI Campus Balaraja Atika Purnamasari; Andrean Eko Haryoko
JOURNAL INTELEKTUAL Vol 3 No 2 (2024): JOURNAL INTELEKTUAL
Publisher : LPPM STIE PPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61635/jin.v3i2.193

Abstract

Introduction/Main Objectives: To analyze and find out whether Emotional Intelligence, Reading Interest, Level of Accounting Understanding and Self-Confidence in Accounting Students of STIE PPI Campus Balaraja. Background Problems: The success of high accounting understanding is the attitude and mentality and the ability to read oneself in relation to the personal psychology aspects of students in developing their personalities and this understanding is often termed Emotional Quotient (EQ). Novelty: Adding a moderation variable, namely self-confidence in encouraging the level of accounting understanding with moderate interaction. Research Methods: Using a quantitative method with a correlation research design with SPSS as a tool in measuring the variables studied, in testing the moderation, the Moderate Regression Analysis (MRA) interaction approach is used. Finding/Results: There is a significant influence on the Level of Accounting Understanding, Reading Interest in Accounting Students of STIE PPI Balaraja Campus both partially and simultaneously, the results of the MRA analysis show that self-confidence has no influence on the Level of Accounting Understanding. Conclusion: With good emotional intelligence, students can more quickly understand learning on campus to the maximum.
The Case of the Sluggish Indonesian Textile and Garment Industry Viewed from the Perspective of Financial Distress Andrean Eko Haryoko; Suhariyanto
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2225

Abstract

The companies studied are the textile and garment industry in Indonesia due to its recent downturn, reviewing the impact of financial distress during the 2019-2023 research period. The population was 23 companies and the sample was 8 companies. The sampling technique used purposive sampling. Data were tested using the classical assumption test, multiple regression analysis, and moderated regression analysis using EViews 11. The results of this study indicate that liquidity has no effect on financial distress. Meanwhile, operational leverage has an effect on financial distress. Profitability is unable to moderate the relationship between liquidity and operational leverage on financial distress. Simultaneously, liquidity and operational leverage have a significant effect on financial distress. Based on these results, investors should be wise in making decisions, especially in investing their funds in the textile and garment industry
Pengaruh Knowledge Sharing Behavior Terhadap Job Satisfaction Dan Innovative Work Behavior Pada Karyawan Manufaktur Haryoko, Andrean Eko
Jurnal Tadbir Peradaban Vol. 4 No. 2 (2024): Jurnal Tadbir Peradaban
Publisher : Prodi Manajemen STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jtp.v4i2.468

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh hubungan antara knowledge sharing behavior terhadap job satisfaction dan innovative work behavior pada karyawan manufaktur bidang paper. Kontribusi dari penelitian ini diharapkan dapat menambah informasi pada tataran teori/keilmuan manajemen sumber daya manusia dan juga implikasi manajerial yang positif terutama bagi manajemen perusahaan agar dapat menentukan langkah yang tepat untuk meningkatkan job satisfaction. Penelitian ini dilakukan di Indonesia pada bulan Agustus sampai Desember 2023 dengan jumlah responden sebanyak 226 orang. Responden penelitian dipilih dengan menggunakan metode purposive sampling. Sample penelitian adalah karyawan industry manufaktur pada bidang paper di wilayah Tangerang dengan masa kerja minimal 5 tahun. Penelitian yang dilakukan merupakan penelitian kuantitatif dengan metode Structural Equation Model (SEM). Hasil dari penelitian ini terdapat tidak adanya pengaruh antara organizational justice terhadap knowledge sharing behavior, knowledge sharing behavior terhadap innovative work behavior. Penelitian ini juga membuktikan adanya pengaruh antara organizational justice terhadap innovative work behavior dan job satisfaction. Selain itu juga membuktikan adanya pengaruh dari knowledge sharing behavior terhadap job satisfaction Implikasi manajerial dari penelitian ini adalah apabila perusahaan ingin meningkatkan kepuasan maka diharapkan adanya dorongan yang kuat dari knowledge sharing behavior dan organizational justice, tetapi perusahaan diharapkan tidak menerapkan knowledge sharing behavior dan organizational justice untuk mencapai innovative work behavior karena tidak berpengaruh berdasarkan hasil penelitian, demi mencapai tujuan perusahaan alangkah baiknya perusahaan fokus pada pembangunan job satisfaction.
Work–Life Balance in the Automotive Industry: The Effects of Job Stress, Job Satisfaction, and Organizational Commitment Andiyana, Egi; Mutiarani, Dessy Putri; Haryoko, Andrean Eko; Lumbantobing, Ischak P
Golden Ratio of Human Resource Management Vol. 6 No. 2 (2026): March - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v6i2.2067

Abstract

This research investigates the determinants of work–life balance by emphasizing the role of quality of work life, with job stress, job satisfaction, and organizational commitment serving as mediating variables within the automotive industry in Tangerang Regency, Indonesia. A quantitative approach was adopted through a survey design involving 180 employees employed in the automotive sector. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to examine the interrelationships among the constructs and to assess the proposed structural framework. The results demonstrate that quality of work life plays a pivotal role in alleviating job stress while concurrently improving employees’ levels of job satisfaction and organizational commitment. In addition, job stress, job satisfaction, and organizational commitment were found to significantly influence employees’ work–life balance. These findings indicate that work–life balance is shaped not only by organizational conditions but also by employees’ psychological states and work-related attitudes arising from their perceptions of the work environment. From a theoretical standpoint, this study advances the literature by offering deeper insight into the processes through which quality of work life influences work–life balance via psychological and affective mechanisms. Practically, the results provide important guidance for managers in the automotive industry in developing policies that enhance quality of work life, thereby promoting employee well-being and supporting long-term organizational sustainability.
Modeling Student Loyalty in Higher Education: Service Quality, Satisfaction, and University Image Effects Egi Andiyana; Adesta Dwi Fajri; Andrean Eko Haryoko; Satrias Djamaran
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8788

Abstract

This study examines how service quality influences student satisfaction and its implications for student loyalty and university image in private higher education institutions in Tangerang Regency. Using a quantitative approach, data were collected from 197 students and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that non-academic aspects, program design, facilities, and industry interaction significantly influence student satisfaction, whereas the academic aspect is not significant. Student satisfaction strongly affects student loyalty and contributes to university image. These results imply that universities should enhance comprehensive service quality, particularly non-academic services and industry engagement, to strengthen student satisfaction, institutional reputation, and long-term student loyalty.
Co-Authors Adesta Dwi Fajri Andiyana, Egi Egi Andiyana Lumbantobing, Ischak P Mutiarani, Dessy Putri Popong Suryani Purnamasari, Atika Satrias Djamaran Subandriyo Subandriyo Suhariyanto