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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Bussman Journal : Indonesian Journal of Business and Management
Rukiana Hasibuan
Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENTINGNYA PEMAHAMAN BUDAYA DI SUATU NEGARA DALAM PEMASARAN PRODUK BERSKALA GLOBAL Suhairi Suhairi; Grace Amalia Tondang; Melati Devyana; Rukiana Hasibuan
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.106

Abstract

Understanding the culture of a country is very important because when we market products that are not in accordance with market demand in that country, it is certain that the product will fail in the market, this is the basis for this research. In this study using descriptive qualitative research methods where all problems will be explained in depth and clearly, presented in the form of a literature study where the collection is done by literature review, reading articles, concluding and describing them in a paper. In this research it was found that understanding the culture of a country in marketing products on a global scale is very important because we have to know the things or goods that consumers need in a country that will have an impact on the success of our business in that country. This is because every country must have characteristics, styles, and habits that are innate and hereditary which have an impact on consumer behavior in that country
Analisis Faktor Faktor Yang Mempengaruhi Kinerja Pegawai Negeri Sipil (PNS) Sekretariat Dewan Perwakilan Rakyat Daerah Provinsi Sumatera Utara Rukiana Hasibuan; Nuri Aslami; Siti Aisyah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.2755

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis faktor-faktor yang mempengaruhi kinerja Pegawai Negeri Sipil (PNS) di Sekretariat DPRD Provinsi Sumatera Utara. Penelitian ini merupakan jenis penelitian asosiasi. Sampel dalam penelitian ini sebanyak 30 responden. Teknik analisis menggunakan analisis deskriptif dan regresi berganda. Hasil penelitian ini menunjukkan bahwa faktor-faktor yang mempengaruhi kinerja Pegawai Negeri Sipil (PNS) Sekretariat DPRD Provinsi Sumatera Utara meliputi kepemimpinan, budaya organisasi, komunikasi, dan motivasi berpengaruh positif dan signifikan terhadap variabel kinerja pegawai. Faktor komunikasi memiliki pengaruh yang lebih besar terhadap kinerja pegawai dan faktor motivasi memiliki pengaruh yang lebih kecil dibandingkan ketiga faktor lainnya terhadap peningkatan kinerja Pegawai Negeri Sipil (PNS).
Co-Authors Grace Amalia Tondang Melati Devyana Nuri Aslami Siti Aisyah