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All Journal Jurnal Psikologi Teori dan Terapan Journal of Islamic and Muhammadiyah Studies Journal of Social Science Journal of Islamic Psychology
Eko Hardiansyah, Eko
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Jurnal Psikologi Teori dan Terapan

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Consumer Trust and Consumptive Behavior in Online Shopping among Students Anggun, Anggun Citra Mahgfiroh; Hardiansyah, Eko
Jurnal Psikologi Teori dan Terapan Vol. 15 No. 03 (2024): Jurnal Psikologi Teori dan Terapan
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptt.v15n03.p263-269

Abstract

Background: In an online learning environment, consumer trust is crucial for helping consumers understand perceptions of risk and repercussion. Objective: to determine the relationship between consumer trust and consumptive behavior of students. Method: This research uses a correlational quantitative approach that aims to determine the relationship between two or more variables. The sampling method in this study used a random sampling approach, with a total sample size of around 241 students consisting of 34 men and 207 women. Results: According to the findings, the majority of students had moderate levels of consumer trust (59.8%) and consumptive behavior (80.9%). A coefficient value of 0.426 indicates a reasonably significant correlation between the two variables in the data analysis test. There is 0.000 p-value between student’s consumer trust and consumptive behavior, with an alpha of 5%, we can conclude that the correlation between the two variables is significant since 0.000>0.05, Conclusion: According to the findings, the likelihood of engaging in consumptive behavior when shopping online increases with consumer trust.
Co-Authors Anggun, Anggun Citra Mahgfiroh Apriat, Rika Ari Pamungkas Sah Giri, Fauzi Rachman Vandy Akhmad Wicaksono