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All Journal JURNAL PENDIDIKAN TAMBUSAI Journal on Education
Zakaria Zakaria
Universitas Islam Negeri Sumatera Utara
Education Social Sciences

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Peran Komunikasi Pemasaran terhadap UMKM di Kecamatan Medan Area Erwan Effendi; Zakaria Zakaria; Rico Rinaldi; Muhammad Andi Harahap
Journal on Education Vol 5 No 2 (2023): Journal on Education: Volume 5 Nomor 2 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i2.870

Abstract

This study aims to analyze the extent of the role of marketing communications for Micro, Small and Medium Enterprises (MSMEs). The focus of the study in this study consists of two things, namely the role of marketing communications, supporting factors for MSMEs, and efforts to develop MSMEs through technology. The research method used is qualitative based on descriptive studies. Data collection techniques used are observation, interviews, and documentation studies. The data obtained were then analyzed using the Miles and Huberman technique. The results of the study explain that marketing communications have a very important role in improving community SMEs. Because with good marketing communication, MSME actors can promote their products in many ways, such as through social media. Especially now it's very easy to sell products on social media.
Dakwah Sebagai Sarana Penyebaran Nilai-Nilai Kemanusiaan dalam Islam Zakaria Zakaria; Khairul Imam Damanik; Natasya Syahfitri Piliang; Fadia Hanim Siregar
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Kajian ini bertujuan untuk menyelidiki peran dakwah dalam penyebaran nilai-nilai kemanusiaan dalam Islam. Dakwah adalah salah satu aspek penting dalam agama Islam, yang bertujuan untuk menyampaikan pesan-pesan agama kepada orang lain dengan cara yang baik dan efektif. Nilai-nilai kemanusiaan dalam Islam meliputi kasih sayang, keadilan, belas kasihan, kesetaraan, dan toleransi. Tulisan ini akan mengulas teori-teori dan konsep-konsep terkait dakwah dan nilai-nilai kemanusiaan dalam Islam, serta memberikan contoh-contoh praktis tentang bagaimana dakwah dapat menjadi sarana yang efektif untuk menyebarkan nilai-nilai kemanusiaan dalam masyarakat.
Co-Authors Erwan Effendi Fadia Hanim Siregar Khairul Imam Damanik Muhammad Andi Harahap Natasya Syahfitri Piliang Rico Rinaldi