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All Journal EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Journal of Islamic Banking
Agnie Ramadhani
Universitas Negeri Padang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Promosi Melalui Media Sosial Intagram dan Harga Terhadap Loyalitas Konsumen Pada Konsumen Randang Paku Ikan Rangkito Di Kabupaten Dharmasraya Agnie Ramadhani
Journal of Islamic Banking Vol 3 No 2 (2022): Journal of Islamic Banking
Publisher : Prodi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Al Hikmah Tuban

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Abstract

The goal of this study was to ascertain the impact of price and social media advertising on Randang Paku Pangkito customers' loyalty in Dharmasraya Regency. Descriptive quantitative study is what we're doing here. The participants in this study are Randang Paku Rangkito consumers. On the Chocran formula was used to determine the number of research samples. A total of 100 individuals were chosen using the purposive sampling method. The information used was gathered by the distribution of questionnaires with predefined questions to Randang Paku Rangkito customers. Multiple regression analysis using SPSS 21 is the analysis method employed. The study's findings demonstrate that: (1) Instagram social media promotion has a favorable and significant impact on Price has a positive and substantial impact on both consumer loyalty and (2) price has a positive and significant impact on both consumer loyalty and (3) promotion through social media platforms like Instagram.
Pengaruh Promosi Melalui Media Sosial Instagram dan Harga Terhadap Loyalitas Konsumen Pada Konsumen Usaha Mikro Randang Paku Ikan Rangkito Di Kabupaten Dharmasraya Agnie Ramadhani
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 3 No. 2 (2023): Februari 2023
Publisher : CV ODIS

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Abstract

This study aimed to ascertain the impact of price and social media advertising on Randang Paku Pangkito customers' loyalty in Dharmasraya Regency. A quantitative descriptive survey is what we're doing here. The participants in this study are Randang Paku Rangkito consumers. The Chocran formula was used to determine the number of research samples. A total of 100 individuals were chosen using the purposive sampling method. The information was gathered by distributing questionnaires with predefined questions to Randang Paku Rangkito customers. Multiple regression analysis using SPSS 21 is the analysis method employed. The study's findings demonstrate that: (1) Instagram social media promotion has a favourable and significant impact on Price has a positive and substantial impact on both consumer loyalty, and (2) price has a positive and significant impact on both consumer loyalty and (3) promotion through social media platforms like Instagram.
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