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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences IIJSE
Adjeng Mariana Febrianti
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Employee Performance Determinant Analysis PT. Kahatex: The Role of Culture and Organizational Leadership Athalla Talitha Nabila; Adjeng Mariana Febrianti
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February: In Progress
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7405

Abstract

Employee performance is one aspect that the company pays full attention to, because of its impact on the sustainability of the company itself. This study aims to see the influence of organizational culture and leadership style in the organization on the performance of employees of PT. Kahatex is located in Bandung Regency, West Java. This study uses a quantitative approach, with a sample of 70 employees. Researchers distributed questionnaires to employees to obtain primary data, and the data obtained were then processed using multiple regression analysis with SPSS 26 software. The results of this study indicate that organizational culture and leadership style variables have a significant positive effect on employee performance. The findings of this study can be a recommendation for leaders or managers to improve the performance of their employees. Companies need to pay attention to the culture that exists in the organization, as well as choose the appropriate leadership style, so that employee performance can increase.
The Influence of Store Atmosphere, Social Media Marketing, and Lifestyle on Purchase Decisions (Case Study of PT Meraki Binar Amerta: Northwood Café Gegerkalong and Cihampelas Branches) Arya Padmadikara; Adjeng Mariana Febrianti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6764

Abstract

Penelitian ini menganalisis pengaruh store atmosphere, social media marketing, dan lifestyle terhadap purchase decisions pada konsumen Northwood Café cabang Gegerkalong dan Cihampelas, PT Meraki Binar Amerta. Hasil penelitian menunjukkan bahwa keputusan pembelian konsumen berada pada kategori sangat baik dengan nilai rata-rata keseluruhan 4.31. Dimensi tertinggi terdapat pada decision about the number of product (4.36), sedangkan yang terendah pada consumer satisfaction raises in product (4.27). Store atmosphere mendapat penilaian sangat baik dengan rata-rata 4.31, dimensi tertinggi pada interior factor (4.36) dan terendah pada display (4.26). Social media marketing dinilai baik dengan rata-rata 4.17, dimensi tertinggi pada be honest (4.25) dan terendah pada be humble (4.06). Lifestyle konsumen di Bandung yang memilih Northwood Café sebagai tempat bersantai dikategorikan sangat baik dengan rata-rata 4.37, dimensi tertinggi pada interest (4.46) dan terendah pada activity (4.32). Analisis hubungan menunjukkan store atmosphere memiliki pengaruh signifikan dan sangat kuat terhadap keputusan pembelian (98.8%), social media marketing berpengaruh signifikan dan kuat (67.0%), sedangkan lifestyle juga berpengaruh signifikan tetapi dengan hubungan yang lemah (10.8%).
Co-Authors Arya Padmadikara Athalla Talitha Nabila