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All Journal Jurnal Inovasi dan Kreativitas (JIka)
Ari Pandu Witantra
Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sultan Ageng Tirtayasa
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Konstruksi Citra PT Kereta Api Indonesia (Persero) Melalui Perubahan Logo Perusahaan Alfath Riadhul Fauzi; Ari Pandu Witantra; Atih Ardiansyah
Jurnal Inovasi dan Kreativitas (JIKa) Vol. 2 No. 2 (2022): September
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jika.v2i2.5905

Abstract

Problems: PT Kereta Api Indonesia (Persero) needs to construct their corporate image in accordance with changes in the company's vision and mission, new transformation, changes in corporate culture, and the strategic theme Technology Enhanced. Against this background, KAI has rebranded the Logo which needs to represent the Company's new values which creates a new image for PT KAI (Persero). Purpose: The purpose of this study is to find out how PT KAI (Persero) can shape the corporate image according to the new changes through the Rebranding Logo. Methodology: This research uses the Constructivism paradigm with a descriptive qualitative approach and a case study research method. Data collection methods used were interviews, participant observation, and documentation studies. The research informants were selected using the snowball sampling technique and the research was conducted at the Head Office of PT Kereta Api Indonesia (Persero) Jl. Pioneers of Independence 1, Bandung City, West Java. Results/Findings: The results of this study indicate that by changing its logo, KAI wants to image the company as no longer just a railroad service. They want to portray KAI as the best transportation ecosystem provider in Indonesia. They also want to transform into a new company through rebranding. They also incorporate the new cultural values "AKHLAK" into their new Logo and represent the Technology Enhanced theme to develop the Company's services and operations using the use of technology and digitalization. Paper Type: Case Study
Strategi Komunikasi Pemasaran Affiliator Shopee Dalam Mempromosikan Produk Esa Laela Noersabila; Atih Ardiansyah; Ari Pandu Witantra
Jurnal Inovasi dan Kreativitas (JIKa) Vol. 3 No. 2 (2023): September
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jika.v3i2.6336

Abstract

Problems: Shopee is the most visited e-commerce and has many strategies in marketing, one of which is to create a Shopee affiliate program that can help mutually benefit online stores and affiliates. Currently, the shopee affiliate is a job that is in great demand so that it can benefit online shops at shopee Purpose: The purpose of this study was to to find out the marketing communication strategy of the Shopee Affiliator in promoting the product. Methodology: The research was conducted using a descriptive qualitative approach using data collection techniques through observation, in-depth interviews and documentation studies and in this study there were five informants. Results/Findings: The results of this study indicate that in promoting products, shopee affiliates do not apply several elements of the promotion mix, namely, affiliates do not advertise for a fee, focus on uploading content on Instagram by paying attention to the best time to post, uploaded content in the form of video types, sharing links according to follower requests which are then sent or shared via instastory and direct messages as a direct application. Paper Type: Marketing Communication
Co-Authors Alfath Riadhul Fauzi Atih Ardiansyah Esa Laela Noersabila