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All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Kesy Noveliza
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Harga, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Produk Sepatu Converse Pada Toko Babee.Shopp Padang Doni Marlius; Kesy Noveliza
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 2 No. 1: Desember 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v2i1.1251

Abstract

This study aims to analyze the effect of price, product quality, and promotion on purchasing decisions for Converse shoes at the babee.shopp Padang store. The data used in this study were collected from consumers who use Converse shoes products at the Babee.shopp Padang store with the accidental sampling method in sample selection. There are 83 samples of consumers who used Converse shoe products at the babee.shopp Padang store. Data analysis used multiple linear regression method. The results showed that the price had no positive and significant effect on purchasing decisions with t-count value (0.486) greater than t-tabel (0.2159), but a significant value greater than 0.05. Product quality has no positive and significant effect on purchasing decisions with t-count value (1.368) greater than t-tabel (0.2159), but a significant value greater than 0.05. While promotion has a positive and significant effect on purchasing decisions for Converse shoes at the babee.shopp Padang store with a t-count value (3.698) greater than t-tabel (0.2159) and a significant value less than 0.05.
Co-Authors Marlius, Doni