Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Wahana Pendidikan
Ninda Meidiani
Unknown Affiliation
Religion Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh E-Service Quality dan E-Promotion Terhadap Keputusan Pembelian Pada Pelanggan Rumah Makan Meyfood di Purwakarta Ninda Meidiani; Danang Kusnanto
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 12 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.734 KB) | DOI: 10.5281/zenodo.7518938

Abstract

This study has the aim of knowing, analyzing and explaining the phenomenon of the effect of e-service quality and e-promotion on purchasing decisions for Meyfood restaurant customers in Purwakarta. This research is a descriptive quantitative approach. Sampling in this study used incidental sampling with 170 samples of respondents, namely customers of Meyfood restaurants in Purwakarta. In this study, the validity of the data and the classical assumption test were carried out. Scale Range Analysis and Path Analysis Techniques with the help of the Method of Successive Interval (MSI), Microsoft Excel 2010 program and SPSS version 25 were used as data analysis techniques in this study. The results showed that E-Service Quality and E-Promotion have a strong relationship. As well as E-Service Quality and E-Promotion have a positive and significant effect on Purchase Decision.
Co-Authors KUSNANTO, DANANG