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All Journal Bidayah: Studi Ilmu-Ilmu Keislaman SKILLS: Jurnal Riset dan Studi Manajemen Pendidikan Islam ARINI: Jurnal Ilmiah dan Karya Inovasi Guru
Muhammad Iqbal
STAIN Teungku Dirundeng Meulaboh
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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IMPLEMENTASI STRATEGI PEMASARAN JASA PENDIDIKAN DI SMP MUHAMMADIYAH 1 DEPOK YOGYAKARTA SERTA PENINGKATAN PELAYANAN PENDIDIKAN: -
BIDAYAH: STUDI ILMU-ILMU KEISLAMAN Vol. 12 No.1 ( Juni 2021)
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/bidayah.v12i1.507

Abstract

Abstrak Penelitian ini difokuskan di SMP Muhammadiyah 1 Depok, ketika tahun 2009 SMP ini mengalami keterpurukan. Jika sekolah tidak mampu menerima anak-anak lebih dari 10 siswa maka SMP ini terancam akan ditutup. Faktor keterpurukan SMP ini disebabkan oleh marketing yang gagal dan pelayanan jasa pendidikan yang menurun. Dengan menerapkan implementasi strategi pemasaran jasa pendidikan, SMP Muhammadiyah 1 Depok ini mampu bangkit dari keterpurukan. Sehingga konsumen, orang tua, dan masyarakat kembali yakin dan percaya untuk menyekolahkan anaknya di SMP ini. Penelitian ini bertujuan untuk mengetahui implementasi strategi pemasaran jasa pendidikan dalam meningkatkan pelayanan pendidikan SMP Muhammadiyah 1 Depok Yogyakarta. Penelitian ini adalah penelitian kualitatif dengan menggunakan pendekatan teori strategi pemasaran jasa pendidikan. Data dikumpulkan melalui: (1) observasi, (2) dokumentasi, dan (3) wawancara mendalam kepada kepala sekolah, waka humas, waka kesiswaan, orang tua siswa dan siswa. Teknik validasi dan keabsahan data dengan triangulasi sumber dan triangulasi teknik. Hasil penelitian menunjukkan implementasi strategi pemasaran jasa pendidikan dalam meningkatkan pelayanan pendidikan SMP Muhammadiyah 1 Depok yaitu: (1) melakukan strategi pemilihan pasar dengan melakukan segmentasi pasar, targeting dan positioning. (2) menetapkan marketing mix dengan cara menerapkan produk-produk yang berkualitas dari SMP ini, menonjolkan letak geografisnya yang cukup strategis, menerapkan harga yang bersaing, dan juga melakukan langkah-langkah promosi serta langkah-langkah lainnya. Kata Kunci: Implementasi Strategi Pemasaran, Pelayanan Pendidikan, Marketing mix. Abstract This research focused on SMP 1 Muhammadiyah Depok Sleman Yogyakarta, in 2009 this junior high school experienced adversity. If the school was unable to receive more than 10 students, this school would be closed. This SMP downturn is caused by failed marketing and declined educational services. By applied implementation the marketing strategy of educational services, SMP 1 Muhammadiyah Depok able to rise from adversity. So that consumers, parents and the community would trust and believe in sending their children to this junior high school. This study was aimed at determining the implementation of educational services marketing strategies in improving educational services in SMP 1 Muhammadiyah Depok Yogyakarta. This research was a qualitative research used the marketing strategy theory approach to educational services. Data were collected through: (1) observation, (2) documentation, and (3) in-depth interviews with principals, public relations staff, student affairs, parents of students, and students. Data validation and validity techniques were undertaken by using source triangulation and technical triangulation. The results of the study indicated the implementation of marketing services marketing strategies in improving education services in SMP 1 Muhammadiyah Depok, namely: (1) implementing market selection strategies by segmenting the market, targeting and positioning. (2) establishing the marketing mix by applying quality products from this junior high school, highlighting its geographical location that is quite strategic, applying competitive prices, and also taking promotional steps and other steps. Keywords: Marketing Strategy Implementation, Educational Services, Marketing mix.
Inovasi di Era Disrupsi Muhammad Iqbal Iqbal
SKILLS : Jurnal Riset dan Studi Manajemen Pendidikan Islam Vol. 1, No. 1 (Juni 2022)
Publisher : Program Studi Manajemen Pendidikan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.152 KB) | DOI: 10.47498/skills.v1i1.1161

Abstract

Once when transition happens, we will always find a group of people who are not ready and resist change. Unemployment becomes inevitable. However, the transition period also made people start thinking about the importance of skills. This is innovation in the era of disruption, these changes are the impact of the increasingly rapid development of science and technology, which in turn shapes the characteristics of educational institutions to be competent, beating one another. So there is no place in educational institutions without competition.
FUNGSI DAN PERAN KEPEMIMPINAN SEKOLAH DALAM MEMBERIKAN REWARD UNTUK MENINGKATKAN MINAT BELAJAR SISWA Muhammad Iqbal
SKILLS : Jurnal Riset dan Studi Manajemen Pendidikan Islam Vol.1, No.2 (Desember 2022)
Publisher : Program Studi Manajemen Pendidikan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (96.016 KB) | DOI: 10.47498/skills.v1i2.1497

Abstract

Reward is an award in the form of reward, gifts, or reward given to a student who has done something good, or has succeeded in reaching a certain stage or development, or has reached a target. Reward as an important tool in education is given to students who have done something good, or havesucceeded in achieving acertain development, or have achieved a target in learning. In the concept of education, reward is a tool in increasing motivation and innovation in students. Awards given by school principals or teachers can motivate and innovate to students to increaase students’ stronger interest in learning. Even if it’s only a gesture of throwing a smile, thumbs up, or a given greeting by school leardership or teacher, it can please the feeling with a happy heart that is manifested in body movements with a happy soul. So reward and interest in learning cannot be separated in educational methods that must be carried out by school leardership or teachers.
RELEVANSI TEORI SOSIAL KOGNITIF ALBERT BANDURA TERHADAP ILMU PENDIDIKAN ISLAM Iqbal, Muhammad; Nadilla
SKILLS : Jurnal Riset dan Studi Manajemen Pendidikan Islam Vol.3, No.2 (Desember 2024)
Publisher : Program Studi Manajemen Pendidikan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/skills.v3i2.3889

Abstract

The relevance of Albert Bandura's Social Cognitive Theory to Islamic Education, namely the theory that explains modeling/modeling discovered by Albert Bandura with the theory contained in Islam, namely Uswatun Hasanah, these two theories explain the formation of a person's personality based on modeling or imitation carried out by other people. , a person imitates the behavior of another person whose behavior becomes his own. Modeling is social learning that a person obtains from their environment and cognition. For example: students use their teachers as role models both in terms of cognitive and behavioral aspects. Students tend to imitate and model whatever they observe from their teachers. Therefore, teachers should be examples and role models for their students, teachers must have a good personality as reflected in teacher competence, namely teachers must have a person with noble character. The noble morals that a teacher must have are reflected in the mandatory characteristics of the Prophet, namely the characteristics of Siddiq, Amanah, Fathanah, and Tabligh. These are the qualities that teachers must have in order to create knowledge and good morals for their students. Modeling is a theory that can create quality students and develop adequate human resources.
Penerapan Total Quality Management (TQM) dalam Mewujudkan Pendidikan Islam Bermutu dan Berdaya Saing Iqbal, Muhammad
Arini: Jurnal Ilmiah dan Karya Inovasi Guru Vol. 2 No. 1 (2025): ARINI: Jurnal Ilmiah dan Karya Inovasi Guru
Publisher : Fanshur Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71153/arini.v2i1.408

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan total quality management (tqm) dalam mewujudkan pendidikan islam bermutu dan berdaya saing dengan menyoroti prinsip-prinsip dasar, strategi penerapan, serta tantangan yang dihadapi. Latar belakang penelitian berangkat dari kebutuhan lembaga pendidikan Islam untuk meningkatkan mutu dan daya saing di tengah tuntutan globalisasi tanpa mengabaikan nilai-nilai keislaman. Metode penelitian yang digunakan adalah penelitian pustaka (library research) dengan menelaah berbagai literatur terkait TQM, manajemen pendidikan, dan konsep mutu dalam Islam. Hasil penelitian menunjukkan bahwa prinsip-prinsip TQM seperti fokus pada pelanggan, keterlibatan semua elemen, perbaikan berkelanjutan, dan pengambilan keputusan berbasis data, memiliki keselarasan dengan nilai-nilai Islam seperti ishlah (perbaikan) dan itqan (ketelitian). Strategi implementasi meliputi penguatan budaya mutu, peningkatan kompetensi pendidik, partisipasi stakeholder, serta penerapan evaluasi transparan dan berbasis data. Namun, penerapan TQM masih menghadapi tantangan, antara lain keterbatasan sumber daya manusia, sarana prasarana yang kurang memadai, serta budaya organisasi yang cenderung birokratis. Kesimpulannya, penerapan TQM di lembaga pendidikan Islam sangat potensial untuk meningkatkan mutu dan daya saing, asalkan didukung kepemimpinan visioner, komitmen bersama, serta konsistensi dalam membangun budaya mutu.
STRATEGI KEPALA MADRASAH DALAM PENGORGANISASIAN LAYANAN PENDIDIKAN DI MIN 16 ACEH BARAT Iqbal, Muhammad; Rissa, Rahma
SKILLS : Jurnal Riset dan Studi Manajemen Pendidikan Islam Vol.2, No.2 (Desember 2023)
Publisher : Program Studi Manajemen Pendidikan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/skills.v2i2.2668

Abstract

The school head's strategy is an important factor in determining the success of improving quality in the school. These include regulating how to organize work specialization, delegation of authority, and chain of command. This research aims to determine the strategy of school heads in organizing work specialization, organizing delegation of authority, and organizing the chain of command at MIN 16 West Aceh. To achieve this goal, this research uses a qualitative approach with descriptive methods with data collection techniques in the form of observation, interviews and documentation. The subjects in this research were the head of the school, deputy head of the school, head of administration, head of library, homeroom teacher and teacher at MIN 16 West Aceh. The results of the research show that: (1) The school head's strategy in organizing work specialization is by paying attention to diploma qualifications and placing people to carry out tasks according to their expertise, by dividing work among school personnel in the form of dividing tasks and responsibilities according to their teaching abilities. with an education diploma, (2) The school head's strategy in organizing the delegation of authority is carried out with the initial step of deliberation with teachers and school employees to discuss the work that will be delegated to school personnel. Then determine the results of the deliberation in a Decree, and supervise the performance of teachers and employees. (3) The school head's strategy in organizing the chain of command by paying attention to the organizational structure and work control of all school apparatus. The chain of command in the organizational structure of MIN 16 West Aceh is led by the head of the school assisted by the deputy head of the school for other sections such as coordinating with the deputy head of curriculum, student affairs and community relations. Then there is the treasurer, head of administration and administrative staff assisted by the operator. Next there are homeroom teachers and a board of study teachers and security guards.
KEPEMIMPINAN EFEKTIF KEPALA SEKOLAH DALAM LEMBAGA PENDIDIKAN ISLAM Muhammad Iqbal
SKILLS : Jurnal Riset dan Studi Manajemen Pendidikan Islam Vol. 5 No.1 (Juni 2026)
Publisher : Program Studi Manajemen Pendidikan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/skills.v5i1.6379

Abstract

The principal’s leadership is a strategic factor that determines the success of managing Islamic educational institutions in achieving their vision, mission, and educational objectives. However, the complexity of the principal’s duties requires the ability to apply appropriate leadership styles, master professional competencies, and possess adequate managerial skills. This article aims to analyze effective leadership styles, principal competencies based on the Regulation of the Minister of National Education of the Republic of Indonesia Number 13 of 2007, and the skills required in managing Islamic educational institutions. This study employs a literature review (library research) method by examining various academic sources, including books, scientific articles, policy documents, and relevant research findings. Data were analyzed using deductive, interpretative, comparative, and descriptive approaches to obtain a conceptual synthesis of principal leadership. The findings indicate that the effectiveness of principal leadership can be achieved through the application of situational leadership styles, including instructive, consultative, participative, and delegative styles, in accordance with teachers’ characteristics and levels of readiness. In addition, principals are required to possess five core competencies, namely personality, managerial, entrepreneurial, supervisory, and social competencies. This study also identifies five essential skills that support the effectiveness of principal leadership, namely leadership skills, human relationship skills, group process skills, personnel administration skills, and evaluation skills. These findings emphasize that the success of Islamic educational institutions is strongly influenced by the principal’s ability to integrate competencies, skills, and adaptive leadership styles in response to the needs of the educational organization.
PENERAPAN MEDIA ANIMASI DALAM MENINGKATKAN HASIL BELAJAR SISWA PADA PELAJARAN IPS KELAS IV MIN 7 ACEH BARAT Muhammad Iqbal; Iba Elisa
SKILLS : Jurnal Riset dan Studi Manajemen Pendidikan Islam Vol.4, No.2 (Desember 2025)
Publisher : Program Studi Manajemen Pendidikan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/skills.v4i2.6068

Abstract

The learning outcomes of fourth-grade students of MIN 7 West Aceh in the social studies learning process, especially on the theme of caring for living things in madrasas, tend to be low. Students are less interested in the learning activities taught, so that it causes the learning outcomes to not reach the optimal standard. The purpose of this study was to determine the activities of teachers and students in the application of animation media to improve student learning outcomes in fourth-grade social studies lessons at MIN 7 West Aceh and to determine the application of animation media to improve student learning outcomes in fourth-grade social studies lessons at MIN 7 West Aceh. This type of research is Classroom Action Research (CAR) with all 16 fourth-grade students of MIN 7 West Aceh as subjects. The data collection techniques used were observation and tests. The data analysis technique used descriptive analysis. The results of this study indicate that the application of animation media in social studies subjects on the theme of caring for living things in fourth-grade MIN 7 West Aceh can increase the activities of teachers and students. Student learning interest, which is characterized by an increase in student learning outcomes through the application of animation media, has increased, this can be seen from student learning outcomes starting from the Pretest, Posttest cycle I, to Posttest cycle II. It can be seen from the average student pretest score of 55, increasing in the final test of cycle I the average student score to 66.9 and in cycle II the average score increased again to 78.1. Likewise, in terms of completeness, there was also an increase from cycle I to cycle II, namely 56.3% rising to 81.3%.
Co-Authors Iba Elisa Nadilla Rissa, Rahma