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All Journal Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Journal of Islamic Economics Business (JIsEb)
Muhammad Rizki Maulana Putra
UIN Raden Intan Lampung
Economics, Econometrics & Finance

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PENGARUH PROMOSI, FASHION INVOLVEMENT, DAN SHOPPING LIFE STYLE, DAN IMPULSE BUYING DI E-COMMERCE SHOPEE Muhammad Rizki Maulana Putra; M. Alimul Kabir Albant; Laeli Novita Sari; Vicky F Sanjaya
Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Vol 3 No 02 (2020): Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam
Publisher : STIE Bakti Bangsa Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (933.608 KB) | DOI: 10.56998/jr.v3i02.16

Abstract

The purpose of this study was to determine the effect of Sales Promotion / Promotion, Fashion involvement, and Shopping lifestyle on Impulse Buying in an E-Commerce shopee. This research uses quantitative methods, in this study. data collection through questionnaires distributed to respondents via social media. The sample in this study were users and consumers of Shopee with a total of 64 respondents. The statistical test was carried out by using PLS-based Structural Equation Modeling. The validity test uses the factor loading value, while the reliability is tested using the Cronbach alpha value, composite reliability, and Average Variance Extracted (AVE). After the results of the overall indicator items used are valid, and also reliable, then a Hypothesis Test is carried out. From the three proposed hypotheses, all three can be accepted. Based on the research results, it is found that Sales Promotion has a positive effect on Impulse Buying, Fashion Involvement has a positive effect on Impulse Buying, and Shopping Life Style has a positive effect on Impulse Buying in E-Commerce Shopee
PENGARUH PROMOSI, FASHION INVOLVEMENT, DAN SHOPPING LIFE STYLE, DAN IMPULSE BUYING DI E-COMMERCE SHOPEE Alimul Kabir Albant; Muhammad Rizki Maulana Putra; Laeli Novita Sari; Vicky F Sanjaya
Journal of Islamic Economy and Business (JIsEB) Vol. 3 No. 2 (2024): Journal of Islamic Economics and Business (JISEB)
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/t7fab784

Abstract

The purpose of this study was to see the effect of Sales Promotion / Promotion, Fashion engagement, and Shopping lifestyle on Impulse Buying in an E-Commerce shopee. This study uses quantitative methods in this study. data through a questionnaire distributed to respondents via social media. The sample in this study were users and consumers of Shopee with a total of 64 respondents. The statistical test was carried out with PLS-based Structural Equation Modeling. The validity test uses the factor loading value, while the reliability is tested using the Cronbach alpha value, composite reliability, and Average Variance Extracted (AVE). After the overall results of the indicator items used are valid, and also reliable, then a Hypothesis Test is carried out. Of the three proposed hypotheses, only one hypothesis is not supported, and two other hypotheses are supported. Based on the results of the study, it was found that Sales Promotion had a negative effect on Impulse Buying, Fashion Involvement had a positive effect on Impulse Buying, and Shopping Life Style had a positive effect on Impulse Buying in E-Commerce Shopee.
Co-Authors Alimul Kabir Albant Laeli Novita Sari M. Alimul Kabir Albant Vicky F Sanjaya