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All Journal Jurnal The Messenger JURNAL SIPIL SAINS Educational Studies and Research Journal
Octaviana Octaviana, Octaviana
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Civil Engineering, Building, Construction & Architecture Engineering Environmental Science

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Journal : Jurnal The Messenger

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Gambaran Branding Esgrim House Semarang Melalui Media Sosial Octaviana, Octaviana
Jurnal The Messenger Vol. 8 No. 1 (2016): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v8i1.314

Abstract

This paper seeks to understand the extent to which social media provides the effect of doing branding Esgrim House Semarang. theoretical basis in this paper is the Narrative Paradigm of Walter Fisher stressed that man is a storyteller and that consideration will be of value, emotion and aesthetics into the basic beliefs of our behavior, or simply refers to the understanding as well as the reaction of everyone when receiving messages the disampaiakan. From these results, it was found that a storyteller admin is his, whereas kususnya twitter and social media instagram serve as tools in the communication process Esgrim House Semarang. So performance this case, social media has a role to introduce products, information centers, as well as archiving online gallery measuring instrument success in branding Esgrim House Semarang.
Co-Authors Dharmawati, Surya Hartono, Ferry Laia, Meidaman LUBIS, SYARIF HIDAYAH Theonanda, Jerry Vallerine, Stella