Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi
Hardiana Nafrianti
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH INOVASI PRODUK TERHADAP KINERJA USAHA DENGAN KEUNGGULAN BERSAING SEBAGAI VARIABEL MEDIASI PADA USAHA MINUMAN BOBA DI KOTA PEKANBARU Hardiana Nafrianti; Samsir Samsir; Anggia Paramitha
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of product innovation on businessperformance with competitive advantage as mediation variable at boba drinkenterprise in Pekanbaru City. The population of study included all boba drinkenterprise in Pekanbaru City were 83 units and the samples were 69 units, it’sbased on Slovin formula. Structural Equation Model (SEM) with SmartPLSversion 3 was used as methods of data analysis. The results were: 1) Innovationproduct had positive and significant effect on competitive advantage; 2)Innovation product had positive and significant effect on business performance;3) Competitive advantage had positive and significant effect on businessperformance; 4) Innovation product had positive and significant effect onbusiness performance throughwork competitive advantage. Keyword: Innovation Product, Competitive Advantage, Business Performance.
Co-Authors Anggia Paramitha Samsir Samsir