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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Prosiding Seminar Nasional Pendidikan dan Agama
Sasmita Sasmita
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Religion Humanities Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN SOCIAL MEDIA MARKETING TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN PADA PELANGGAN PONDOK IKAN BAKAR SASMITA DI PASIR PENGARAIAN Sasmita Sasmita; Musfar Firli Tengku; Taufiqurrahman Taufiqurrahman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 1 (2022): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine the effect of product quality, service quality and social media marketing on customer loyalty and customer satisfaction at the Sasmita Grilled Fish Cottage customers in Pasir Pengaraian. The population in this study were all customers of Pondok Ikan Bakar Sasmita. Primary data were collected using a questionnaire as an instrument to see the results of the study, to test the hypothesis in this study using path analysis (path analysis) with the help of the SPSS program. The sampling technique chosen was purposive sampling method with a total sample of 80 customers of Pondok Ikan Bakar Sasmita. The results show that: 1) product quality has a significant effect on customer satisfaction at Pondok Ikan Bakar Sasmita, 2) service quality has a significant effect on customer satisfaction at Pondok Ikan Bakar Sasmita, 3) social media marketing has a significant effect on customer satisfaction at Pondok Ikan Bakar Sasmita, 4) customer satisfaction has a significant effect on customer loyalty at Pondok Ikan Bakar Sasmita, 5) product quality has a significant effect on customer loyalty at Pondok Ikan Bakar Sasmita, 6) service quality has a significant effect on customer loyalty at Pondok Ikan Bakar Sasmita, 7) social media marketing has a significant effect on customer loyalty Sasmita Grilled Fish Cottage. Keywords: product quality, service quality, social media marketing, customer satisfaction, customer loyalty
Peningkatan Hasil Belajar Siswa Melalui Model Pembelajaran Project Based Learning (PjBL) di SMP Negeri 1 Sungai Pinyuh Kabupaten Mempawah Sasmita Sasmita
PROSIDING SEMINAR NASIONAL PENDIDIKAN DAN AGAMA Vol. 5 No. 2 (2024): PROSIDING SEMINAR NASIONAL PENDIDIKAN DAN AGAMA
Publisher : Sekolah Tinggi Pastoral Kateketik (STPKat) Santo Fransiskus Assisi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/semnaspa.v5i2.2312

Abstract

This Classroom Action Research was conducted in the subject of Catholic Religious Education and Character Building for Grade VII at SMP Negeri 1 Sungai Pinyuh, Mempawah Regency, with the aim of implementing the Project Based Learning (PjBL). The PjBL model was chosen because it has the potential to encourage active student involvement in the learning process by completing projects that are relevant to the subject matter. This research is a Classroom Action Research (CAR) consisting of two cycles. The subjects of the research were 12 seventh-grade students.The research results show that in Cycle I, the average score was 73.33, categorized as Fair. Meanwhile, in Cycle II, the average score increased to 86.67, categorized as Good. Although there was still one student in Cycle II who had not yet met the required standard, the class-wide mastery of 80% was achieved, and the student in question participated in independent remedial activities. The improvement in students' post-test scores can be seen from the average score. The average score increased from 73.33, categorized as Fair, to 86.67, categorized as Good, with a 33.33% increase in student mastery. Thus, the PjBL model is effective in improving learning outcomes and student involvement in the learning process at SMP Negeri 1 Sungai Pinyuh.
Co-Authors Musfar Firli Tengku Taufiqurrahman Taufiqurrahman