Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Integra JES (Jurnal Ekonomi STIEP)
Mardiyati Mardiyati
Institut Bisnis dan Ekonomi Indonesia
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PEMECAHAN MASALAH TIME VALUE OF MONEY SEBAGAI TOOLS PENILAIAN KELAYAKAN INVESTASI DENGAN MENGGUNAKAN GOOGLE-SHEET Mardiyati Mardiyati; Hijrah Wahyudi
Jurnal Ekonomi Integra Vol 13, No 1 (2023): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v13i1.244

Abstract

The purpose of this research is to provide the practice of calculating future value and present value using the time value of money method through the google sheet application with the type of experimental research one shot study. The future value approach and the present value approach have significant implications for accounting records and reporting regarding the fair value of money. The results of calculations using google sheets offer solutions in terms of accuracy and speed of calculations compared to manual calculations as support for assessing the feasibility (feasible or not) of an investment.
ANALISIS MODEL AISDALSLove : HIERARKI EFEK RESPONS KONSUMEN TERHADAP LOGO HALAL BARU INDONESIA Hijrah Wahyudi; Mardiyati Mardiyati
Jurnal Ekonomi STIEP Vol. 8 No. 1 (2023): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) Sekolah Tinggi Ilmu Ekonomi (STIE) Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v8i1.139

Abstract

This study aims to analyze the hierarchical effect of consumer responses to Indonesia's new halal logo using the AISDALSLove model. The data analysis technique used was the Total Category Rating (TCR) with a total of 200 respondents who were taken using a purposive sampling technique. The results showed that the variable awareness has the highest rating rate of 84.30%, while the variable desire and like has the lowest rating rate of 80.10%. This shows that consumers have high awareness of Indonesia's new halal logo and the importance of halal certification in food and beverage products. However, the level of consumer desire and preference in buying products containing the new Indonesian halal logo still needs to be improved. Thus, food and beverage companies need to continue to improve the quality of their halal products and strengthen marketing and education campaigns regarding the new Indonesian halal logo to increase the level of consumer desire and preference in buying halal products. This research is expected to contribute to the food and beverage industry in increasing consumer confidence in local halal products.
Co-Authors Wahyudi, Hijrah