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Journal : GANEC SWARA

KUALITAS APLIKAIS MOBILE JKN TERHADAP KEPUASAN PENGGUNA DI BPJS KESEHATAN CABANG SINGARAJA NURKARIANI, NI LUH; WIRANDANI, KOMANG AYU ALIT
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.1001

Abstract

The purpose of this study is to determine the level of satisfaction of BPJS Health Singaraja Branch users regarding the quality of the JKN mobil application. The survey used in this research used quantitative methods.  The implementation of this research took place at BPJS Health Singaraja Branch. The research sample was random. Data collection was carried out using a questionnaire which was distributed directly to the community using the JKN mobile application. We chose 100 people who used the Mobile JKN application as respondents. The analytical method used in this research is the SPSS version 18 model. All relationships investigated show significant positive results in terms of service quality, system quality and information quality, which influence user satisfaction of the JKN mobile application. For this reason, BPJS Health Singaraja Branch is expected to be able to improve the quality of the application so that it remains an online administration tool. The realization of user satisfaction will have an impact on the survival of the BPJS Health Singaraja Branch which is influenced by Service Quality, System Quality and Information Quality from the Mobile JKN application itself.
PENGARUH SOCIAL MEDIA MARKETING DAN CUSTOMER BONDING TERHADAP CUSTOMER LOYALTY PADA JEGEG GLOWING SARASWATI, GUSTI AYU KADEK; KUSUMA, GUSTI PUTU EKA; NURKARIANI, NI LUH
GANEC SWARA Vol 17, No 4 (2023): Desember 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i4.607

Abstract

The purpose of this research is to determine the influence of Social Media Marketing and Customer Bonding on Customer Loyalty. This research was conducted on Jegeg Glowing beauty treatments, data collection techniques used a questionnaire. The samples taken were 64 customers. The data analysis techniques used are multiple linear regression, determination analysis and hypothesis testing with the t test. data analysis with SPSS 29.0 for windows. The research results show 1) Social Media Marketing has a positive and significant effect on customer loyalty with a value of tcount > ttable (3.006>1.999) with a significance value = 0.004. If you use a significance level of 0.05, it can be concluded that 0.004 < 0.05.  2) Customer Bonding has a positive and significant effect on Customer Loyalty at Jegeg Glowing tcount>ttable (6.314>1.999) with a significance value = 0.001. If you use a significance level of 0.05, it can be concluded that 0.001 < 0.05. 3) and the results of the f test calculation obtained fcount>ftable, (42.074>3.148) showing that Social Media Marketing and Customer Bonding together influence Customer Loyalty at a level of 0.001<0.05