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All Journal SEIKO : Journal of Management & Business Jurnal Ilmu Manajemen Profitability
Serling Serang
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Pemasaran Online, Harga, Pelayanan dan Etika Bisnis terhadap Keputusan Pembelian Produk (Studi pada Konsumen Produk Fashion Online di Makassar) Suriyanti Suriyanti; Serling Serang
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.3465

Abstract

Penelitian ini bertujuan untuk; 1. mengetahui dan menganalisis pengaruh pemasaran online terhadap keputusan pembelian, 2. mengetahui dan menganalisis pengaruh harga terhadap keputusan pembelian, 3. mengetahui dan menganalisis pengaruh pelayanan terhadap keputusan pembelian, 4. mengetahui dan menganalisis pengaruh etika bisnis terhadap keputusan pembelian, 5. mengetahui dan menganalisis pengaruh secara simultan pemasaran online, harga, pelayanan dan etika bisnis terhadap keputusan pembelian. Populasi penelitian ini sebanyak 472.000 jiwa, sedangkan sampel peneltian ini ditentukan dengan penentuan sampel minimum pendekatan Ferdinand (2006) sebanyak 118 responden yang terdiri dari profesi dokter, dosen, PNS, swasta dan mahasiswa. Data yang terkumpul diolah dan dianalisis dengan menggunakan analisis regresi berganda (multiple regression). Hasil penelitian menunjukkan bahwa pemasaran online berpengaruh positif terhadap keputusan pembelian. Namun demikian, penelitian tidak dapat membuktikan bahwa harga, pelayanan dan etika bisnis berpengaruh signifikan terhadap keputusan konsumen dalam melakukan pembelian pada produk fashion melalui media internet. Kata Kunci: Pemasaran Online, Penetapan Harga, Layanan, Etika Bisnis, dan Keputusan Pembelian
Employee Emotional Adaptation to Internal Organizational Policy Uncertainty Suriyanti; Serling Serang; Putri Regina Prayoga; Muhammad Ridwan Mukhlis; Muh Rifai Arsyad
Jurnal Ilmu Manajemen Profitability Vol. 10 No. 2 (2026): AGUSTUS 2026
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/b4m6va03

Abstract

Internal policy uncertainty is a common phenomenon in modern organizational dynamics and has the potential to generate psychological pressure and negative emotional responses among employees. Policy changes that are inconsistent, lack transparency, and are poorly communicated may trigger anxiety, stress, and a decline in employees’ sense of security and trust in the organization. Such conditions require emotional adaptation so that employees can continue to function effectively in uncertain work environments. This study aims to conceptually examine employees’ emotional adaptation to internal policy uncertainty and to identify factors influencing this process. The research employs a descriptive qualitative literature review by analyzing relevant scholarly journal articles, academic books, and previous empirical studies. The findings indicate that internal policy uncertainty serves as a major trigger of negative emotional responses among employees. Emotional adaptation functions as an important coping mechanism that enables employees to regulate emotions, maintain psychological balance, and adjust to organizational changes. Emotional intelligence and organizational support—particularly through transparent internal communication and supportive leadership—strengthen employees’ capacity for emotional adaptation. Beyond individual well-being, emotional adaptation has strategic implications for employee commitment and organizational sustainability. Therefore, organizations should consider employees’ emotional aspects in the formulation and implementation of internal policies to foster adaptive and sustainable work environments.
Co-Authors Muh Rifai Arsyad Muhammad Ridwan Mukhlis Putri Regina Prayoga Suriyanti Suriyanti Suriyanti