Chandra Zaki Maulana
Universitas Islam Negeri Raden Fatah Palembang

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

Pengaruh Shariah Compliance dan Spiritual Marketing terhadap Loyalitas Nasabah dengan Kepuasan sebagai Variabel Intervening di Bank Syariah Indonesia Kantor Cabang Palembang Sudirman Alfira Nurjannah; Heri Junaidi; Chandra Zaki Maulana
Al Maal: Journal of Islamic Economics and Banking Vol 4, No 2 (2023)
Publisher : Prodi Perbankan Syariah FAI UMT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/almaal.v4i2.7616

Abstract

Islamic banks in Indonesia are getting more advanced as indicated by the emergence of Bank Syariah Indonesia which is the result of the merger of three state-owned banks. BSI's success in maintaining customer loyalty is an achievement. The two variables that are suspected of influencing BSI customer loyalty are Shariah Compliance and Spiritual Marketing and are mediated by satisfaction. The research was conducted at BSI KC Palembang Sudirman, because the bank is the largest BSI branch in the city of Palembang. This study aims to determine the direct and indirect effects of the variables used. This research is a quantitative research with 100 customers as respondents and processed using SmartPLS 3. All variables pass the outer model test, then the result of the inner model is that Shariah Compliance does not directly affect customer loyalty and has a negative value. Spiritual Marketing does not affect customer loyalty directly. However, satisfaction can mediate the relationship between the two variables. Shariah Compliance affects customer loyalty mediated by customer satisfaction and Spiritual Marketing affects customer loyalty mediated by customer satisfaction
Analisis Teknik Pemasaran Produk Tabungan Mudharabah Mutlaqah Melalui Relationship Marketing Pada Bank Syariah Indonesia Cabang Curup Kabupaten Rejang Lebong Provinsi Bengkulu Rihlaili NurArdillah Al Ogny; Rika Lidyah; Chandra Zaki Maulana
Medina-te : Jurnal Studi Islam Vol 19 No 1 (2023): Medina-Te: Jurnal Studi Islam
Publisher : Pascasarjana Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/medinate.v19i1.17018

Abstract

This study aims to deiscribei thei application of reilationship markeiting to thei markeiting of mudhorabah mutlaqoh savings products at Bank Syariah Indoneisia Curup Branch, Reijang Leibong Reigeincy, Beingkulu Provincei. With this typei of deiscriptivei qualitativei reiseiarch and fieild reiseiarch, whilei colleicting data direictly into thei fieild by conducting inteirvieiws with seiveiral customeirs and BSI bank staff. Bank Syariah Indoneisia Curup branch useis a reilationship markeiting strateigy with 3 conceipts, nameily maintaining communication, trust and seirvicei to customeirs. This is in accordancei with thei theiory of reilationship markeiting according to somei eixpeirts so that thei application has a good impact on markeiting activitieis, maintains thei numbeir of customeirs, and provideis conveinieincei in solving probleims that arisei.
The Moderating Role of Firm Value on the Relationship between Financial Ratios and Technology Stock Prices in the Indonesian Sharia Market didi; Peny Cahaya Azwari; Chandra Zaki Maulana
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10821

Abstract

This study investigates the influence of Price Earning Ratio (PER) and Price to Book Value (PBV) on sharia stock prices within the technology sector, while also examining the moderating role of firm value, proxied by Tobin's Q. The research focuses on companies consistently listed in the Indonesian Sharia Stock Index (ISSI) during the 2020-2024 period. A quantitative causal-associative approach was employed using panel data regression with a Fixed Effect Model (FEM) on ten technology companies that met the purposive sampling criteria. The findings reveal that both PER and PBV have a positive and significant direct effect on sharia stock prices. However, firm value only significantly moderates the relationship between PBV and stock prices, acting as a negative moderator that weakens PBV's influence when firm value is high. The model demonstrates exceptional explanatory power with an Adjusted R-squared value of 98.03 percent. This research contributes empirical evidence to signaling theory within the Islamic capital market context and provides practical guidance for sharia investors suggesting a combined analysis of PBV and firm value rather than relying solely on single indicators for investment decisions in the technology sector.