Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Innovative: Journal Of Social Science Research Sadar Wisata: Jurnal Pariwisata
Ida I Dewa Ayu Raka Susanty, Ida I Dewa Ayu Raka
Fakultas Ekonomi dan Manajemen Institut Pertanian Bogor
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Law, Crime, Criminology & Criminal Justice Public Health Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Atraksi, Fasilitas, Dan Aksesibilitas, Terhadap Minat Berkunjung Kembali Generasi Z Pantai Di Ngurbloat Maluku Tenggara Abdullah, Rahmat; Teniwut, Roberto Mario Kabi; Susanty, Ida I Dewa Ayu Raka
Sadar Wisata: Jurnal Pariwisata Vol. 7 No. 1 (2024): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v7i1.1026

Abstract

Pantai Ngurbloat Maluku Tenggara, merupakan pantai yang paling dominan dikunjungi oleh wisatawan khususnya wisatawan lokal generasi Z, dimana wisatawan tersebut memiliki karakteristik yang perlu disesuaikan dengan produk yang ditawarkan oleh pengelola pantai Ngurbloat. Tujuan peneltian ini untuk menganalisi dan mengtahui lebih jauh bagaimana pengaruh antara atraksi wisata, fasilitas wisata dan aksesibilitas terhadap minat berkunjung kembali generasi Z. Metode analisis data menggunakan regresi linear berganda, instrumen penelitian menggunakan kuesioner dengan total sampel sebanyak 100 wisatawan genearasi Z. Hasil penelitian ini menunjukan bahwa varibel atraksi wisata, fasilitas wisata dan aksesibilitas secara individu memiliki pengaruh yang positif dan signifikan terhadap minat berkunjung kembali generasi Z di Pantai Ngurbloat. Saran penulis untuk pengelola pantai Ngurbloat agar dapat menjadikan wisatawan generasi Z sebagai fokus target pasar dan menyesuaikan seluruh atraksi wisata dan fasilitas wisata yang disediakan, sesuai dengan karakteristik, kebutuhan dan keinginan dari target pasar secara berkelanjutan.
The Influence Of Attractive Streamers On Purchasing Decisions With Brand Trust As A Moderating Variable Masrifah, Ifah; Marasabessy, Nabila Cecilia; Susanty, Ida I Dewa Ayu Raka; Susanto, Sherly Ernawaty; Gentari, Katri
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19498

Abstract

This research is a qualitative study with an explanatory approach, namely an approach that makes previous research, especially the three studies mentioned above, a stepping stone for the development of the research being carried out. The data used in this study are primary data that researchers obtained through questionnaires on users of the Tiktokshop and Shopee platforms as many as three hundred people with each numbering one hundred and fifty people on each platform. The data used was analyzed using the smart PLS 4.0 analysis tool. The result in this article show that that each hypothesis used in this article can be proven and accepted. This is because the P-Values ​​in this article are below the significance level and are positive. In the hypothesis in this article, the P-Values ​​are at 0.014 below the significance level of 0.05. The meaning of these results is that the more attractive the live streaming, the more viewers will decide to make a purchase. The next hypothesis also shows similar results if the P-Values ​​in this article are positive and below the significance level of 0.05, namely 0.000, which is more significant than direct testing of 0.014. Thus it can be concluded that the first and second hypotheses in this article can be accepted.
Co-Authors Abdullah, Rahmat Gentari, Katri Marasabessy, Nabila Cecilia Masrifah, Ifah Susanto, Sherly Ernawaty Teniwut, Roberto Mario Kabi