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All Journal ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Trends Economics and Accounting Research
Yuni Yuniawati
Universitas Gunadarma, Depok
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pengaruh Kualitas Layanan, Kualitas Produk dan Harga Terhadap Tingkat Kepuasan Pelanggan Salon Johnny Andrean Yuni Yuniawati
ARBITRASE: Journal of Economics and Accounting Vol. 3 No. 2 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v3i2.519

Abstract

The salon business is engaged in the service sector, namely providing services in body care in general, and hair in particular. The formulation of this research is How do the variables influence service quality, product quality and price partially on the level of customer satisfaction? and how the influence of service quality variables, product quality and price simultaneously on the level of customer satisfaction. This research study aims to determine the influence of service quality, product quality and price variables partially on customer satisfaction and to find out how the variables influence service quality, product quality and price simultaneously. The sample used in this study was 100 respondents with the Slovin sampling technique which was carried out by dividing the population size by 1 (one) plus the population size multiplied by the tolerance for inaccuracy raised to the power of two. The collected data were analyzed using the validity test, reliability test. To analyze the data used Likert scale analysis and multiple linear regression tests. Test the hypothesis using the calculated T test, calculated F and the coefficient of determination (R2). The results of the research partially show that service quality (x1) and price (x3) have an effect on customer satisfaction (y), while product quality (x2) has no effect on customer satisfaction (y). While simultaneously or together service quality (x1), product quality (x2) and price (x3) have a significant effect on customer satisfaction (y).
Pengaruh Diskon, Kualitas Produk, dan Gaya Hidup Terhadap Keputusan Impulse Buying Konsumen Produk UNIQLO Yuni Yuniawati; Istichanah
Journal of Trends Economics and Accounting Research Vol 3 No 3 (2023): March 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i3.596

Abstract

The population in this study are consumers of Uniqlo AEON Mall products West Tanjung branch as many as 100 respondents. The research method used the researcher is the slovin method of the tests carried out are: validity test, test reliability, normality test, multicollinearity test, heteroscedasticity, linear regression analysis multiple, t test, f test, and the coefficient of determination. Testing tools used is SPSS 26 software for windows. The results of this study indicate that partially discounts have a positive effect on Impulse Buying decisions, partially Product Quality has an effect positive towards Impulse Buying decisions, partially influential Lifestyle positive towards Impulse Buying decisions, simultaneously Discounts, Product Quality, and Lifestyle influence on consumer Impulse Buying decisions Uniqlo products, then the percentage of contributions to the influence of the independent variables includes Discounts, Product Quality, and Lifestyle on the dependent variable Impulse Buying is 0.788 or 78.8%.
Co-Authors Istichanah