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All Journal Al-Tsiqoh : Jurnal Ekonomi dan Dakwah Islam Idarotuna : Jurnal of Administrative Science
Moch Shohib
Akademi Komunitas Teknologi Syarifuddin Lumajang, Indonesia
Religion Computer Science & IT Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering Social Sciences

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Society 5.0; Tuntutan Strategi Pendidikan Entrepreneurship di Pesantren Melalui SOAR Analysis Moch Shohib; Narsim
Idarotuna : Journal of Administrative Science Vol. 3 No. 2 (2022): November
Publisher : Program Study Office Adminstrative of Akademi Komunitas Teknologi Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/idarotuna.v3i2.38

Abstract

Santripreneur is a program of Islamic education transformation in Islamic boarding schools. The contribution of this research is the contribution of thought in developing the santripreneur program of pesantren in the industrial era of society which requires educational innovation in the community to equip generations with hard skills and soft skills. Islamic boarding schools respond to developments by reforming both in terms of learning methods, materials taught and adding pesantren programs without losing the identity of the real pesantren to create the output of pesantren who are ready to contribute to the economic development of the society era. This study discusses how to implementation model of the santripreneur program in Islamic boarding schools. Researchers used descriptive qualitative research methods, researchers used data analysis with four stages. Data collection, data condensation, data presentation and conclusion verification. The results of the study showed the transformation of Islamic education in Islamic boarding schools does not eliminate the dignity of Islamic boarding schools that have long been embedded. The santripreneur program becomes a forum for students' creativity in designing a product and entrepreneurship as in Islamic rules that are taught in Islamic boarding schools. The pesantren's santripreneur program is able to provide students to be open minded, productive and innovative thinking and the ability to adapt in the industrial world. Meanwhile, the students' hard skills are analytical skills, using social media, and the ability to promote the products in the society era.
MODERN REVIEW OF ISLAMIC COMMUNICATION MARKETING Moch Shohib; M. Saiful Hasan; M. Abdul Halim Sidiq
Al-Tsiqoh : Jurnal Ekonomi dan Dakwah Islam Vol 7 No 2 (2022): Dakwah Islam dan Komunikasi
Publisher : Institut Pesantren KH Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/altsiq.v7i2.2664

Abstract

Modern communication is not something that is foreign in the era of globalization, the internet and technological developments have opened the potential of two-way marketing communication, namely online and offline communication is needed for companies. Modern communication can be a company opportunity or even a challenge for companies in marketing their products. A case study using the mix method method the researcher uses to reveal the marketing implementation of PT. X in the field taken from interview data sources, observations, documentation and questionnaires. The results showed that PT. X applies modern communication in promoting products through online communication by utilizing social media such as WhatsApp, Facebook, Tiktok, Instagram, Snack Video, Hello, Youtube and the website of PT. X, while the offline communication of PT. X applies direct communication served at the marketing office and indirect communication in introducing their products through a sharing program to be distributed to mosques, prayer rooms and the poor. Modern communication applied by PT. X has the principle of Islamic communication and raises aspirations and results towards marketing and the company's brand image
Co-Authors M. Abdul Halim Sidiq M. Saiful Hasan Narsim