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All Journal Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Pengabdian Nasional (JPN) Indonesia INOVTEK Polbeng - Seri Informatika
Laura Melsya
Universitas Islam Negeri Sumatera Utara
Religion Humanities Computer Science & IT Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pemanfaatan Google My Business Sebagai Alat Promosi UMKM pada Pembuatan Tempe di Desa Paya Gambar Sunilfa Maharani Tanjung; M. Oemar Abdillah; M. Jaffar Rayhannur; Laura Melsya; Farhan Rusdy Asyhary Lubis; Usiono
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v4i3.443

Abstract

This community service focuses on the development of micro, small and medium enterprises (MSMEs) “Tempe Endul” in Paya Gambar Village, Deli Serdang Regency. Previously, these MSMEs faced barriers to promotion and sales because they were not registered on Google My Business and did not use digital technology. The purpose of the service is to increase the visibility of MSMEs by registering them on Google My Business and provide support in implementing digital marketing strategies. Through mentoring, field observations and interviews, “Tempe Endul” MSMEs can understand the importance of digital marketing. Loyalty helps register these MSMEs on Google My Business and optimize their business profile with contact information, address, product photos, and customer reviews. As a result, this business is now shown on Google Maps with a clear address, opening hours and full contact details. Using Google My Business offers significant benefits. Customers can easily find and order Endul tempeh, and this MSME can enhance its positive image and revenue. The use of digital technology enables MSMEs to compete in the industry 4.0 era and expand their market reach. This service illustrates the importance of adopting digital technology to increase MSME competitiveness, overcome advertising limitations and boost the local economy. The result of this service has been increased visibility and performance of “Tempe Endul” MSMEs through the implementation of Google My Business. With the help of digital technology, MSMEs can optimize marketing activities, reach more customers, and increase revenue. This move reflects the strategic potential of MSMEs in supporting the local economy and overcoming obstacles encountered in the current era of digitalization.
Pemanfaatan Google My Business Sebagai Alat Promosi UMKM pada Pembuatan Tempe di Desa Paya Gambar Sunilfa Maharani Tanjung; M. Oemar Abdillah; M. Jaffar Rayhannur; Laura Melsya; Farhan Rusdy Asyhary Lubis; Usiono
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v4i3.443

Abstract

This community service focuses on the development of micro, small and medium enterprises (MSMEs) “Tempe Endul” in Paya Gambar Village, Deli Serdang Regency. Previously, these MSMEs faced barriers to promotion and sales because they were not registered on Google My Business and did not use digital technology. The purpose of the service is to increase the visibility of MSMEs by registering them on Google My Business and provide support in implementing digital marketing strategies. Through mentoring, field observations and interviews, “Tempe Endul” MSMEs can understand the importance of digital marketing. Loyalty helps register these MSMEs on Google My Business and optimize their business profile with contact information, address, product photos, and customer reviews. As a result, this business is now shown on Google Maps with a clear address, opening hours and full contact details. Using Google My Business offers significant benefits. Customers can easily find and order Endul tempeh, and this MSME can enhance its positive image and revenue. The use of digital technology enables MSMEs to compete in the industry 4.0 era and expand their market reach. This service illustrates the importance of adopting digital technology to increase MSME competitiveness, overcome advertising limitations and boost the local economy. The result of this service has been increased visibility and performance of “Tempe Endul” MSMEs through the implementation of Google My Business. With the help of digital technology, MSMEs can optimize marketing activities, reach more customers, and increase revenue. This move reflects the strategic potential of MSMEs in supporting the local economy and overcoming obstacles encountered in the current era of digitalization.
Legal Service Satisfaction Assessment Information System at the Tapaktuan District Attorney's Office Using the Rating Scale and MAUT Methods Laura Melsya; Muhammad Dedi Irawan
Journal of Innovation and Technology Polbeng Series on Informatics (INOVTEK Polbeng - Seri Informatika) Vol. 10 No. 3 (2025): November
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/wd05bk49

Abstract

Public satisfaction assessment of legal services is an important indicator for improving the quality of public service. The Tapaktuan District Attorney’s Office requires a system that can measure public satisfaction objectively and systematically. This study aims to design and develop an information system for evaluating legal service satisfaction using the Rating Scale and Multi-Attribute Utility Theory (MAUT) methods. The rating scale is used to assign scores to five criteria: service speed, service friendliness, staff competency, report handling process, and facility comfort. The assessment results are then analyzed using MAUT to obtain overall satisfaction rankings. The system is developed as a web-based application for easy access by staff and the public. Respondent samples are selected proportionally and representatively, including the general public, complainants/defendants, witnesses, lawyers, and employees who have received legal services, using accidental sampling during the survey period, with 30 respondents to ensure data representativeness. From five criteria, three alternatives, and 30 respondent samples, the final score obtained is 4.51, indicating a “very satisfied” level for Case Reporting Services. This system is expected to assist the Tapaktuan District Attorney’s Office in evaluating and improving the quality of legal services consistently.
Co-Authors Farhan Rusdy Asyhary Lubis M. Jaffar Rayhannur M. Oemar Abdillah Muhammad Dedi Irawan Sunilfa Maharani Tanjung Usiono