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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Optimal: Jurnal Ekonomi dan Manajemen
Alya Nabila Junaidi
Universitas Islam Negeri Sumatera Utara
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Strategi Pemasaran Dan Promosi Produk Simple iB Terhadap Minat Nasabah Di Bank Sumut Syariah Karya Alya Nabila Junaidi; Tuti Anggraini
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i1.689

Abstract

Penelitianiini bertujuan untukimengetahuiistrategiipemasaran dan promosiiproduk simple IB terhadapiminat nasabahidi Bank Sumut Syariah karya, Untuk menarik kesimpulan yang berlaku bagi masyarakat umum, penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan deskriptif, yaitu menganalisis sumber data dengan cara mendeskripsikan data yang telah dikumpulkan serta data yang diperoleh langsung dari jawaban pertanyaan melalui wawancara. Berdasarkan temuan penelitian, bank Sumatera Utara Syariah Karya Medan menggunakan periklanan, penjualan pribadi, dan promosi sebagai bagian dari strategi dasar pemasaran dan promosi produk IB.
ANALISIS PROSEDUR MANAJEMEN KEUANGAN PEMBIAYAAN SYARIAH DENGAN AKAD MURABAHAH Alya Nabila Junaidi; Muhammad Irwan Padli Nasution; Sri Suci Ayu Surandari
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2023): Maret: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i1.953

Abstract

Cooperatives for Savings and Loans and Sharia Financing are microfinance institutions that collect funds from the public and distribute them to people who need these funds. The purpose of this study was to determine the financial management system of sharia financing with the murabahah contract in the Baitut Tamwil Tazakka Islamic Savings and Loan Cooperative. This research is qualitative research using interview and documentation methods and obtained primary and secondary data results. The results of this study are that the murabahah contract is one of the most dominant contracts in the Baitut Tamwil Tazakka Sharia Savings and Loan Cooperative. Among the products are funding and financing products. In non-performing financing or bad credit, it is known from Non-Performing Financing 0.4%, so to avoid this, the Saving and Loan and Sharia Financing Cooperatives use the 5C principles, namely Character, Capacity, Capital, Collateral, and Condition.
Co-Authors Nasution, Muhammad Irwan Padli Sri Suci Ayu Surandari Tuti Anggraini