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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi
Purba CR Lestari
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Economics, Econometrics & Finance

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PENGARUH PENCARIAN INFORMASI, PERSEPSI RISIKO TERHADAP KEPERCAYAAN DAN KEPUTUSAN PEMBELIAN PADA E-COMMERCE BUKALAPAK DI KOTA PEKANBARU Purba CR Lestari; Restuti Sri; Musfar Firli Tengku
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine the effect of information search, Perceived risk ontrust and purchasing decisions at E-Commerce Bukalapak in Pekanbaru City. Thepopulation of this study is the Bukalapak site in Pekanbaru. Data collection wascarried out using a questionnaire with a non-probability sampling technique anda sample of 100 people. This research method uses path analysis with the SPSS 20program. The results show that: 1) Information search influences trust inBukalapak e-Commerce in Pekanbaru City; 2) Perceived risk influences trust inBukalapak e-Commerce in Pekanbaru City; 3) Information search influencespurchasing decisions at Bukalapak e-Commerce in Pekanbaru City; 4) Perceivedrisk influences purchasing decisions at Bukalapak e-Commerce in PekanbaruCity. 5) Consumer trust influences purchasing decisions at e-CommerceBukalapak in Pekanbaru City. 6) Information search influences purchasingdecisions through trust in Bukalapak e-Commerce in Pekanbaru City. 7)Perceived risk influences purchasing decisions through trust in Bukalapak eCommerce in Pekanbaru City. Keywords: Information Search, Perceived Risk, Trust, Purchasing Decisions
Co-Authors Musfar Firli Tengku Restuti Sri