<![CDATA[In social research, respondents are usually given several questions or indicators for assessment. Responses between respondents may differ even if the same questions or indicators are given. This is one of the causes of the diversity of responses. The diversity of responses is one of the factors that cause response bias in conducting social research. The diversity of responses can come from differences in the thought processes of each respondent. There are three main aspects in the thought process, namely cognition, affection, and conation. This paper aims to analyze the source of the diversity of responses in the aspects of cognition, affection, and conation. The first thing to do in this research is to design a questionnaire by developing indicators into three aspects (cognition, affection, and conation). The study involved 100 respondents using OVO with a purposive sampling method. Respondents assess indicators of aspects of cognition, affection, and conation. The assessment options given are discrete assessments 1-5 with a description of the assessment adjusted to the indicators. Then, the respondent's assessment data were analyzed by calculating the standard deviation, analysis of variance, further test (Tukey HSD) and the distribution of the assessment of each indicator. The main result obtained is that there are three consecutive indicators with the largest standard deviation values in each aspect. These indicators are the source of the diversity of responses in aspects of cognition, affection, and conation. The results of the analysis also show that the conation aspect is the most diverse aspect with the largest standard deviation value. This research is useful as a reference for making social research questionnaires in measuring aspects related to cognition, affection, and conation.]]>
