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All Journal Jurnal Abdimas Pariwisata Journal Research of Social Science, Economics, and Management
Ayu Helena Cornellia
Sekolah Tinggi Pariwisata AMPTA
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pengembangan Strategi Marketing UMKM dan Atraksi Wisata Desa Wisata Tepus Gunungkidul Ayu Helena Cornellia
Jurnal Abdimas Pariwisata Vol. 4 No. 1 (2023): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

Development of UMKM Marketing Strategy and Tourist Attractions in Tepus Gunungkidul Tourism Village Community Service Activities are tasks or obligations that must be carried out as a routine activity of an organization or company. In 2022, the Ampta Tourism High School community service will be carried out in one of the Tourism Villages in Gunungkidul Regency, namely the Tepus Tourism Village. STP Ampta surveyed the Tepus Tourism Village, FGDs with Tepus Tourism Village HR, analyzed the problems that the Tepus Tourism Village had, found the right solution, and conducted an evaluation and monitoring. The survey results found that the Tepus Tourism Village human resources were not literate and aware of digital marketing. So that this service activity focuses on digital marketing support for the village, all human resources in the Tepus Tourism Village are given training and guidance in processing digital marketing to promote tourist villages and MSMEs in them. With the digital marketing training provided, Tepus Tourism Village HR will realize how important it is to promote through social media. In the end, this activity can have an impact on other sectors, such as the economic sector and the cultural sector.
Sustainable Tourism and Community Empowerment Through Repurposing Used Cooking Oil into Aromatic Candles Ayu Helena Cornellia; Yedna Istiraharsi
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1449

Abstract

This study examines the transformation of used cooking oil into aromatic candles as an innovative strategy to support sustainable tourism development in Ngestirejo Tourism Village, Gunungkidul, Yogyakarta. The research is motivated by environmental challenges related to improper disposal of used cooking oil and the need to develop community-based tourism products that align with circular economy principles. The objective of this study is to analyze the environmental, economic, and social impacts of repurposing used cooking oil into value-added products within a rural tourism context. This study employs a convergent mixed-methods approach, combining quantitative surveys of tourists and qualitative data from interviews, observations, and documentation involving local community members. The results show a significant improvement in environmental awareness, increasing from 30% to 78% among the community. Additionally, approximately 120 liters of used cooking oil were successfully repurposed into around 200 units of aromatic candles, contributing to waste reduction and environmental sustainability. From an economic perspective, the initiative generates additional income opportunities for local residents, while socially, it enhances community participation, empowerment, and collaborative engagement. Furthermore, tourist responses indicate high levels of satisfaction and interest in eco-friendly products, highlighting the potential of such innovations to enrich visitor experiences and strengthen destination branding. In conclusion, the Waste-to-Value approach demonstrates strong potential as a sustainable tourism strategy that integrates environmental management, community empowerment, and economic development. This study contributes theoretically to the application of circular economy concepts in community-based tourism and practically offers a replicable model for developing sustainable, small-scale tourism innovations in rural areas.
Co-Authors Yedna Istiraharsi