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All Journal Oikos - Nomos : Jurnal Kajian Ekonomi dan Bisnis
Randy Admi
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH SOCIAL MEDIA (INSTAGRAM) TERHADAP PURCHASE INTENTION DENGAN BRAND EQUITY SEBAGAI VARIABEL MEDIASI Jason Artha Usbay; Randy Admi
Oikos Nomos: Jurnal Kajian Ekonomi dan Bisnis Vol 15, No 2 (2022): Desember 2022
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jkeb.v15i2.17386

Abstract

This study aims to analyze the effect of social media (Instagram) on purchase intention with brand equity as a mediating variable. This type of research is a descriptive study with the study population, namely Indonesian citizens who use Instagram and obtained as many as 150 respondents through a sampling technique, namely purposive sampling with criteria 1. Indonesian citizens aged at least 18 years 2. Have purchased Compass Shoes and followers of the Compass Shoes Instagram account . The data analysis technique used in this study is PLS (partial least squares) and the results of the data analysis obtained that E-WOM has a positive and significant effect on purchase intention, User-generated social media communication has a positive and significant effect on E-WOM, Firm - the creation of social media communication has a positive and significant effect on E-WOM, and Brand Equity plays a significant role in mediating the relationship between E-WOM and Purschase Intention.
PENGARUH INFLASI, JUMLAH PENDUDUK, DAN PENGELUARAN PEMERINTAH TERHADAP GDP JEPANG TAHUN 2011-2020 Randy Admi
Oikos Nomos: Jurnal Kajian Ekonomi dan Bisnis Vol 15, No 2 (2022): Desember 2022
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jkeb.v15i2.18371

Abstract

This study aims to analyze the effect of inflation, population, and government expenditures on Japan's GDP in 2011-2020. The type of research used is quantitative descriptive research with secondary data obtained from the World Bank. The data analysis technique used in this study is multiple regression analysis with the help of E-Views 10 software. The results of the study found that inflation has no significant effect on GDP, population has a negative and significant effect on GDP, and government expenditures has a negative effect on GDP.
Co-Authors Jason Artha Usbay