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All Journal Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Triwikrama: Jurnal Ilmu Sosial
Irmaya Octavia Elrossi Aisyah
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Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Branding Sentra Wisata Kuliner Jambangan Putri Tasya Nabillah; Elfina Nur Hidayati; Irmaya Octavia Elrossi Aisyah; Ira Wikartika; Fani Khoirotunnisa; Nurul Azizah
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (795.119 KB) | DOI: 10.58466/literasi.v2i2.606

Abstract

In essence, there is a connection between regional autonomy and the tourism sector where the tourism sector is able to accelerate the economic growth of a region. The Surabaya government made efforts to develop and inaugurate a tourist village, namely Kampung Jambangan for the sake of growth, development, and regional development. A branding strategy is needed to provide a good image of the Jambangan Culinary Tourism Center so that visitors or tourists visit this culinary center. The researchers conducted field observations first to determine the type of need to be carried out for branding. Researchers found the right branding steps to increase the number of tourists or visitors to the Jambangan Culinary Tourism Center by doing revitalization, community service, mass gymnastics, and did branding through social media. The purpose of the revitalization activity is to beautify the environment by planting vegetables so that they can reducing the production costs of sellers because they are able to utilize these vegetables. Community service is carried out to improve environmental cleanliness so that a balance between good environmental quality and good food quality is realized. Mass gymnastics is done to attract visitors because there are attractive prizes. Finally, branding through social media is able to expand the reach of audiences so that more and more individuals are familiar with the Jambangan Culinary Tourism Center.
PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, DAN RETURN ON ASSETS TERHADAP PERTUMBUHAN LABA PADA PERUSAHAAN SEKTOR FARMASI YANG TERDAFTAR DI BEI PERIODE 2020-2022 Irmaya Octavia Elrossi Aisyah; Anik Yulianti
Triwikrama: Jurnal Ilmu Sosial Vol. 1 No. 8 (2023): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/tjis.v1i8.311

Abstract

Perusahaan sektor farmasi merupakan sub sektor industri barang konsumsi. Terjadinya pandemi COVID-19 perusahaan sektor farmasi banyak dibutuhkan untuk suplai berbagai macam obat-obatan, sehingga pada tahun tersebut perusahaan ini mampu bertahan dengan mengalami pertumbuhan laba yang cukup signifikan dibandingkan perusahaan lain. Salah satu cara untuk memprediksi pertumbuhan laba perusahaan adalah dengan menggunakan rasio keuangan. Penelitian ini bertujuan untuk menguji dan membuktikan secara empiris pengaruh Current Ratio, Debt to Equity Ratio, dan Return on Asset terhadap Pertumbuhan Laba. Populasi pada penelitian ini yaitu perusahaan sektor farmasi yang terdaftar di Bursa Efek Indonesia (BEI) periode 2020-2022 dan diperoleh sampel sebanyak 10 perusahaan dengan jumlah keseluruhan 30 data laporan keuangan perusahaan. Teknik pengambilan sampel menggunakan teknik purposive sampling. Metode analisis dalam penelitian ini menggunakan analisis regresi linier berganda. Hasil penelitian secara parsial menunjukkan bahwa Current Ratio berpengaruh positif signifikan terhadap Pertumbuhan Laba, Debt to Equity Ratio tidak berpengaruh terhadap Pertumbuhan Laba, dan Return on Asset berpengaruh positif signifikan terhadap Pertumbuhan Laba.
Co-Authors Anik Yulianti Elfina Nur Hidayati Fani Khoirotunnisa Ira Wikartika NURUL AZIZAH Putri Tasya Nabillah