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All Journal Jurnal GeoEkonomi MEDIA RISET EKONOMI
Eva Fidriani
Universitas Balikpapan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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ANALISIS PENGARUH FAKTOR KEPUTUSAN PEMBELIAN DENGAN STRUCTURAL EQUATION MODELING PARTIAL LEAST SQUARE Sukimin Sukimin; Eva Fidriani; Miswaty Miswaty; Juwari Juwari
MEDIA RISET EKONOMI [MR.EKO] Vol 1 No 2 (2022): MEDIA RISET EKONOMI [MR.EKO]
Publisher : Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (655.997 KB) | DOI: 10.36277/mreko.v1i2.227

Abstract

The purpose of this paper is to idendify the factors affecting consumers’ purchase decision making at Angkringan  in Balikpapan. Data were collected by distributing questionnaires to 177Balikpapan consumes who were actively buying  food of angkringan. The data were analyzed using  the partial least squares structural equation model (PLS-SEM) and multi group analysis (MGA) in SMARTPLS software.. The results show that the product and location have an impact on purchasing decisions. This study illustrates that the determination of product and location are important factors that need to be considered to increase sales due to increased purchasing decisions by consumers. The purchase decision considers the convenience and location that is suitable for buyers to come to the place of business, ease of access and becomes a determinant for buyers and influences buyers' decisions. Suggestions from this study that paying attention to location and product quality will increase purchases.
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN PEMBELIAN DI ANGKRINGAN PEMUDA KNPI Sukimin Sukimin; Eva Fidriani; Nina Indriastuty
Jurnal GeoEkonomi Vol. 14 No. 2 (2023)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v14i2.321

Abstract

This study aims to analyze the effect of simultaneously and partially the variables of Product, Price, Place, Promotion, Person/Actor, Process and Physical Evidence on Purchase Decisions at KNPI Youth Angkringan Balikpapan. The type of research used is expanatory quantitative research. The number of samples in this study was 177 consumers of the Balikpapan KNPI Youth Angkringan. The sampling technique used in this research is probability sampling and simple random sampling method. Analysis of the data used is descriptive analysis and multiple linear regression analysis. The test tools used are instrument test, classical assumption test, and hypothesis testing. The results of this study indicate that the products, prices, places, promotions, people/actors, processes and physical evidence in the company are good so that purchasing decisions increase. The results of multiple linear analysis show that simultaneously and partially these variables have a positive and significant influence on purchasing decisions
Co-Authors Juwari Miswaty Miswaty Nina Indriastuty Sukimin Sukimin