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Nadia Ulfiyati
Master of Science, Department of Agro-Industrial Technology, Faculty of Agricultural Technology, Universitas Gadjah Mada, Flora st. No. 1, Bulaksumur, Yogyakarta, Indonesia
Civil Engineering, Building, Construction & Architecture Earth & Planetary Sciences Engineering Materials Science & Nanotechnology Mechanical Engineering

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Distribution Strategies Analysis Using AHP and TOPSIS: A Distribution Company Case’s Study in Special Region of Yogyakarta, Indonesia Teny Sylvia; Noveliska Br Sembiring; Nadia Ulfiyati
Journal of Science and Applicative Technology Vol 5 No 2 (2021): Journal of Science and Applicative Technology December Chapter
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Institut Teknologi Sumatera, Lampung Selatan, Lampung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35472/jsat.v5i2.364

Abstract

The selection of distribution strategy is important for the company in order for the product to be delivered to the customer in time and according to the required quality and quantity. This research aims to analyze and determine the company's distribution strategy using the AHP and TOPSIS methods. The results of the calculations with AHP indicate that the distributor reliability is seen from the history and experience (0268), effective fund management (0159), and the financial structure of the distributor (0147) are three criteria with the weight of interest highest. The geographical strategy is a strategy that has the highest value so it is recommended to be the main strategy of the company in distributing products to customers.
Co-Authors Noveliska Br Sembiring Teny Sylvia