Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Applied Business and Technology
Agustinus Wijaya
Institut Bisnis dan Teknologi Pelita Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY, PROMOTION, BRAND IMAGE AND LIFESTYLE ON PURCHASE DECISION OF MOTORCYCLE KAWASAKI KLX 150CC AT PT. GREENTECH CAKRAWALA MOTORINDO IN PEKANBARU Sarli Rahman; Agustinus Wijaya
Journal of Applied Business and Technology Vol. 2 No. 1 (2021): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.181 KB) | DOI: 10.35145/jabt.v2i1.62

Abstract

This study aims to determine and analyze the effect of product quality, promotion, brand image and lifestyle on purchasing decisions of the Kawasaki KLX 150cc motorcycle PT. Greentech Cakrawala Motorindo in Pekanbaru. The data used in this study are primary data obtained from questionnaires. Respondents from this study were 150 respondents who visited the Kawasaki Greentech Dealer. The data analysis technique used is multiple linear regression analysis using the t test and F test for hypothesis testing. The results of this study indicate that not all variables have an effect, the product quality and brand image variables have no effect, while the promotion and lifestyle variables have an influence on the purchase decision of the 150cc KLX Kawasaki PT. Greentech Cakrawala Motorindo. Of the four variables, the promotion and lifestyle variables had the most dominant influence on the purchase decision of the 150cc KLX Kawasaki PT. Greentech Cakrawala Motorindo.
Co-Authors Sarli Rahman