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All Journal Jurnal Analisis Bisnis Ekonomi Jurnal Ilmiah Akuntansi Kesatuan
Ayunda Putri Nilasari
Universitas Tidar, Indonesia
Economics, Econometrics & Finance

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Increased E-commerce and Fintech Transactions During the Covid-19 Pandemic Ayunda Putri Nilasari; Retnosari Retnosari; Endang Kartini Panggiarti; Erni Puji Astutik
Jurnal Analisis Bisnis Ekonomi Vol 20 No 2 (2022): July-December
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v20i2.5963

Abstract

Activity restrictions to suppress the spread of the Covid-19 virus have made people take advantage of existing technology as well as the emergence of e-commerce and the ease of transactions creating business opportunities that greatly assist people in meeting their needs without having to leave the house and interact with many people. Researchers want to know the influence of the development of fintech, e-commerce, delivery services, lifestyle and banking security on meeting the online needs of the millennial community among students. The research method used is quantitative research with a sample of millennial society from Tidar University and Stekom University students. Various e-commerce applications, social media, fintech and online transportation are the most widely used by respondents 94.2% shoppe, 49.7% whatsapp and grab. Technological sophistication affects lifestyle in meeting needs during the pandemic because more than 75% answered agree and 45% strongly agreed. The lifestyle of today's society by utilizing technology becomes faster, more effective and efficient because more than 75% answered agree and 50% answered strongly agree. Respondents from Tidar University and Stekom University operate e-commerce applications that are available by taking advantage of the ease of transactions, 90% agree. The results of student responses to promos or free shipping coupons made them interested in making online purchases, 80% answered strongly agree. The results of the survey of student respondents regarding the security and ease of payment from banking services to conduct transactions either through e-banking or top up answered 75% agreed.
Implementation of Customer Relationship Management to Improve Financing Products Chaidir Iswanaji; Khairul Ikhwan; Muhamad Wahyudi; Ayunda Putri Nilasari; Siti Rokhaniyah
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 4 (2025): JIAKES Edisi Agustus 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i4.3837

Abstract

The banking world has also now begun to experience the development of digital technology. Digital banking was created to improve the quality of service to be more efficient and effective for customers. The purpose of this research is to assess the implementation of Customer Relationship Management (CRM) to increase financing product at Bank Syariah Indonesia (BSI). This research uses a qualitative approach with primary data obtained through observation and interviews, as well as secondary data from BSI-related documents. CRM implementation can increase the amount of financing, especially for multi-purpose financing products. CRM implementation is a strategy to increase customer loyalty, which can ultimately improve company performance. Islamic banking needs to implement CRM in order to establish good communication with customers, thereby supporting the achievement of sustainable performance. The sample of this study is limited to BSI branch offices in Sleman and Magelang. Further research can expand the number of research samples to sharpen the data analysis about CRM implementation in BSI. Further research can expand the perspective of data analysis to obtain information about CRM implementation in BSI more broadly.
Co-Authors Chaidir Iswanaji Endang Kartini Panggiarti Erni Puji Astutik Khairul Ikhwan Muhamad Wahyudi Retnosari Siti Rokhaniyah