Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Proceeding Fakultas Ekonomi
Solechah ., Solechah
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH CITRA DAN KEPERCAYAAN TERHADAP NILAI PELANGGAN DAN DAMPAKNYA PADA KEPUASAN SERTA LOYALITAS NASABAH ., Solechah; Soliha, Euis
Proceeding Fakultas Ekonomi 2015: 2015
Publisher : Proceeding Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (99.69 KB)

Abstract

This study aimed to analyze the effect of the image and trust on customer satisfaction and their impact to customer satisfaction. Samples are 98 respondents, the sampling technique used purposive sampling is sampling based on the criteria set forth, among others: (1) Respondent that the research sample are customers who use the services of storage savings for at least 1 year, (2 ) Customers are already transacting 1 times. Analysis of data is used multiple regression analysis. Test results show that (1) there is significant positively affects the image on the customer value, (2) there is significant positively affects trust on the customer value, (3) there is significant positively affects the image on the customer satisfaction, ( 4) there is significant positively affects trust on customer satisfaction, (5) there is significant positively affects customer value on customer satisfaction. Keywords: image, trust, customer value, and satisfaction
Co-Authors Euis Soliha