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All Journal Students´ Journal of Economic and Management Jurnal Perilaku dan Strategi Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara
Mulyo Budi Setiawan, Mulyo
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PROMOSI, PERSEPSI HARGA DAN KEBUTUHAN MENCARI VARIASI TERHADAP KEPUTUSAN PERPINDAHAN MEREK PADA KARTU GSM IM3 KE SIMPATI (Studi Kasus Pada Mahasiswa Universitas Stikubank Semarang) Eviliana Diska Bamanda, 12.05.51.0137; Budi Setiawan, Mulyo
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students Journal of Economic and Management

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Abstract

The purpose of this research is to determine the effect of promotions, price perception, and the need to find variations, collectively or partially against the decision of brand switching on Im3 GSM card to Simpati. The data used in this research is the primary data. The population in this study is Stikubank Semarang University students who switch brands Im3 GSM Card to Simpati. Determination of the number of samples by using the formula Djarwanto and Subagyo. Based on this formula, then the sample size in this study as many as 100 students. The sampling technique using purposive sampling, namely choosing a sample in according with certain criteria. Data already collected then tabulated and tested by using validity and reliability. After fulfilling the criteria of valid and reliable, then the multiple linear regression analysis to obtain information about the effect of each independent variable on the dependent variable. These results indicate that brand switching decision positively and significantly influenced by promotions, price perception, and the need to find variations. The variable most dominant influence brand switching decision Im3 GSM Card to Simpati is Promotion. Keyword: promotions, price perception, the need to find variations, and brand switching decision.
PERSEPSI IKLAN, PERSEPSI HARGA DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN PRODUK LUWAK WHITE KOFFIE (Studi pada Mahasiswa FEB Universitas Stikubank (Unisbank) Semarang) Sinta Maya Devi, 12.05.51.0044; Budi Setiawan, Mulyo
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students Journal of Economic and Management

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Abstract

This study aimed to analyze the influence of advertising, price perception, brand image to customer satisfaction and customer loyalty products Luwak White Koffie. The data used are primary data obtained directly from the original source in the form of a questionnaire. The sample in this study was the student of 2015-2016 at the Faculty of Economics and Business, University of Stikubank (UNISBANK) Semarang who consume Luwak White Koffie 86 people. The sampling technique is purposive sampling. The criteria for the samples used in this study are customers who already mengkosumsi products Luwak White Koffie at least twice or more. Test equipment used in this study testing the validity using factor analysis, reliability testing using Cronbach Alpha and hypothesis testing using multiple linear regression. The results of the analysis can be concluded that: Advertising has positive effect on customer satisfaction. Perception prices has positively affects customer satisfaction. Brand image has positively affects customer satisfaction. Advertising has positive effect on customer loyalty. Perception prices has positive effect on customer loyalty. Brand image has positively affects customer loyalty. Customer satisfaction has positive effect on customer loyalty. Customer satisfaction does not mediate the effect of advertising on customer loyalty. Customer satisfaction does not mediate the effect of price perception on customer loyalty. Customer satisfaction does not mediate the effect of brand image on customer loyalty. Keywords: advertising, perception of price, brand image, customer satisfaction and customer loyalty
PERSEPSI IKLAN, PERSEPSI HARGA DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN PRODUK LUWAK WHITE KOFFIE (Studi pada Mahasiswa FEB Universitas Stikubank (Unisbank) Semarang) Sinta Maya Devi, 12.05.51.0044; Budi Setiawan, Mulyo
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to analyze the influence of advertising, price perception, brand image to customer satisfaction and customer loyalty products Luwak White Koffie. The data used are primary data obtained directly from the original source in the form of a questionnaire. The sample in this study was the student of 2015-2016 at the Faculty of Economics and Business, University of Stikubank (UNISBANK) Semarang who consume Luwak White Koffie 86 people. The sampling technique is purposive sampling. The criteria for the samples used in this study are customers who already mengkosumsi products Luwak White Koffie at least twice or more. Test equipment used in this study testing the validity using factor analysis, reliability testing using Cronbach Alpha and hypothesis testing using multiple linear regression. The results of the analysis can be concluded that: Advertising has positive effect on customer satisfaction. Perception prices has positively affects customer satisfaction. Brand image has positively affects customer satisfaction. Advertising has positive effect on customer loyalty. Perception prices has positive effect on customer loyalty. Brand image has positively affects customer loyalty. Customer satisfaction has positive effect on customer loyalty. Customer satisfaction does not mediate the effect of advertising on customer loyalty. Customer satisfaction does not mediate the effect of price perception on customer loyalty. Customer satisfaction does not mediate the effect of brand image on customer loyalty. Keywords: advertising, perception of price, brand image, customer satisfaction and customer loyalty
PENGARUH DIGITAL MARKETING, EFEKTIVITAS IKLAN DAN KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE DI ERA DIGITAL Rochis, Zaenur; Budi Setiawan, Mulyo
Jurnal Perilaku dan Strategi Bisnis Vol. 12 No. 1 (2024): Februari
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v12i1.3740

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Digital Marketing terhadap keputusan pembelian pada E-Commerce. Pengaruh Efektivitas Iklan terhadap keputusan pembelian pada E-Commerce. Pengaruh komunikasi pemasaran terhadap keputusan pembelian pada E-Commerce. Jenis penelitian ini adalah penelitian kuantitatif. Alat analisis yang digunakan adalah uji validitas dan uji reliabilitas program Smart (PLS) Versi 3.0.PLS, dengan berbasis pendekatan Variance Based Structural Equation Modelling (SEM). Penelitian ini dilakukan di Asa Beauty Msglow Semarang. Populasi penelitian ini berjumlah 400 orang. Teknik pengambilan sampel dalam penelitian ini menggunakan probability sampling dengan sampel 200 orang. Hasil penelitian menunjukkan bahwa Digital Marketing Berpengaruh Positif Dan Signifikan Terhadap keputusan pembelian pada E-Commerce Asa Beauty Msglow Semarang. Efektivitas iklan berpengaruh positif dan signifikan terhadap keputusan pembelian pada E-Commerce Asa Beauty Msglow Semarang.    Komunikasi pemasaran berpengaruh positif dan signifikan terhadap keputusan pembelian pada E-Commerce Asa Beauty Msglow Semarang.  
Pembekalan dan Persiapan Masuk Dunia Industri bagi Siswa – Siswi SMK Islamic Centre Baiturrahman Semarang Budi Setiawan, Mulyo; Retnowati, Retnowati; Mulyani, Sri; Hari Santoso, Ignatius
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i2.3110

Abstract

Pengabdian kepada masyarakat ini diyakini memiliki dampak yang sangat signifikan bagi para pelajar yang saat ini sedang menempuh pendidikan di tingkat SMK terutama yang memiliki program studi Keuangan dan Perbankan baik konvensional maupun syariah. Tujuan dari pengabdian kepada masyarakat ini adalah untuk memberikan persiapan kepada siswa – siswi SMK yang akan memasuki DIDUKA keuangan dan perbankan di Indonesia dalam bentuk pemahaman akan pentingnya well groom atau berpenampilan secara profesional serta keahlian teknis dalam memahami core banking system yang terkini dan sesuai dengan dunia kerja. Kegiatan pengabdian kepada masyarakat khususnya bagi siswa – siswi SMK perlu dilakukan secara kontinyu dengan mengangkat topik yang berbeda agar siswa – siswi SMK mendapatkan bekal yang lebih baik dalam memasuki dunia industri dan dunia kerja. Hasil dari kegiatan pengabdian ini, siswa – siswi menjadi lebih paham mengenai persiapan memasuki dunia kerja khususya di industri perbankan, serta dapat mengimplementasikan konsep well groom dalam dunia perbankan. Simpulan dari kegiatan ini adalah pentingnya kegiatan sharing pengalaman dan ilmu – ilmu praktis yang dimiliki oleh tim dosen dalam mempersiapkan siswa – siswi SMK Islamic Centre Baiturrahman dalam menghadapi persaingan kerja.
Co-Authors 12.05.51.0137 Eviliana Diska Bamanda, 12.05.51.0137 Retnowati Retnowati Rochis, Zaenur Santoso, Ignatius Hari Sinta Maya Devi, 12.05.51.0044 Sinta Maya Devi, 12.05.51.0044 Sri Mulyani