Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Students´ Journal of Economic and Management Jurnal Perilaku dan Strategi Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara
Mulyo Budi Setiawan, Mulyo
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Students

 1 
PENGARUH PROMOSI, PERSEPSI HARGA DAN KEBUTUHAN MENCARI VARIASI TERHADAP KEPUTUSAN PERPINDAHAN MEREK PADA KARTU GSM IM3 KE SIMPATI (Studi Kasus Pada Mahasiswa Universitas Stikubank Semarang) Eviliana Diska Bamanda, 12.05.51.0137; Budi Setiawan, Mulyo
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to determine the effect of promotions, price perception, and the need to find variations, collectively or partially against the decision of brand switching on Im3 GSM card to Simpati. The data used in this research is the primary data. The population in this study is Stikubank Semarang University students who switch brands Im3 GSM Card to Simpati. Determination of the number of samples by using the formula Djarwanto and Subagyo. Based on this formula, then the sample size in this study as many as 100 students. The sampling technique using purposive sampling, namely choosing a sample in according with certain criteria. Data already collected then tabulated and tested by using validity and reliability. After fulfilling the criteria of valid and reliable, then the multiple linear regression analysis to obtain information about the effect of each independent variable on the dependent variable. These results indicate that brand switching decision positively and significantly influenced by promotions, price perception, and the need to find variations. The variable most dominant influence brand switching decision Im3 GSM Card to Simpati is Promotion. Keyword: promotions, price perception, the need to find variations, and brand switching decision.
PERSEPSI IKLAN, PERSEPSI HARGA DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN PRODUK LUWAK WHITE KOFFIE (Studi pada Mahasiswa FEB Universitas Stikubank (Unisbank) Semarang) Sinta Maya Devi, 12.05.51.0044; Budi Setiawan, Mulyo
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to analyze the influence of advertising, price perception, brand image to customer satisfaction and customer loyalty products Luwak White Koffie. The data used are primary data obtained directly from the original source in the form of a questionnaire. The sample in this study was the student of 2015-2016 at the Faculty of Economics and Business, University of Stikubank (UNISBANK) Semarang who consume Luwak White Koffie 86 people. The sampling technique is purposive sampling. The criteria for the samples used in this study are customers who already mengkosumsi products Luwak White Koffie at least twice or more. Test equipment used in this study testing the validity using factor analysis, reliability testing using Cronbach Alpha and hypothesis testing using multiple linear regression. The results of the analysis can be concluded that: Advertising has positive effect on customer satisfaction. Perception prices has positively affects customer satisfaction. Brand image has positively affects customer satisfaction. Advertising has positive effect on customer loyalty. Perception prices has positive effect on customer loyalty. Brand image has positively affects customer loyalty. Customer satisfaction has positive effect on customer loyalty. Customer satisfaction does not mediate the effect of advertising on customer loyalty. Customer satisfaction does not mediate the effect of price perception on customer loyalty. Customer satisfaction does not mediate the effect of brand image on customer loyalty. Keywords: advertising, perception of price, brand image, customer satisfaction and customer loyalty
PERSEPSI IKLAN, PERSEPSI HARGA DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN PRODUK LUWAK WHITE KOFFIE (Studi pada Mahasiswa FEB Universitas Stikubank (Unisbank) Semarang) Sinta Maya Devi, 12.05.51.0044; Budi Setiawan, Mulyo
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to analyze the influence of advertising, price perception, brand image to customer satisfaction and customer loyalty products Luwak White Koffie. The data used are primary data obtained directly from the original source in the form of a questionnaire. The sample in this study was the student of 2015-2016 at the Faculty of Economics and Business, University of Stikubank (UNISBANK) Semarang who consume Luwak White Koffie 86 people. The sampling technique is purposive sampling. The criteria for the samples used in this study are customers who already mengkosumsi products Luwak White Koffie at least twice or more. Test equipment used in this study testing the validity using factor analysis, reliability testing using Cronbach Alpha and hypothesis testing using multiple linear regression. The results of the analysis can be concluded that: Advertising has positive effect on customer satisfaction. Perception prices has positively affects customer satisfaction. Brand image has positively affects customer satisfaction. Advertising has positive effect on customer loyalty. Perception prices has positive effect on customer loyalty. Brand image has positively affects customer loyalty. Customer satisfaction has positive effect on customer loyalty. Customer satisfaction does not mediate the effect of advertising on customer loyalty. Customer satisfaction does not mediate the effect of price perception on customer loyalty. Customer satisfaction does not mediate the effect of brand image on customer loyalty. Keywords: advertising, perception of price, brand image, customer satisfaction and customer loyalty
Co-Authors 12.05.51.0137 Eviliana Diska Bamanda, 12.05.51.0137 Retnowati Retnowati Rochis, Zaenur Santoso, Ignatius Hari Sinta Maya Devi, 12.05.51.0044 Sinta Maya Devi, 12.05.51.0044 Sri Mulyani