Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM)
Khalimatus Sadiyah
Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION WITH ELECTRONIC WORD OF MOUTH AS MODERATING VARIABLES Khalimatus Sadiyah; Elliv Hidayatul Lailiyah; Sri Yaumi; Sawabi Sawabi
Jurnal Riset Akuntansi dan Manajemen Malahayati Vol 11, No 4 (2022): Kinerja dan Bisnis
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jrm.v11i4.6753

Abstract

This study aims to examine the effect of service quality and price on Customer satisfaction with electronic word of mouth as a moderating variable. This research is a quantitative research with a descriptive approach. The sample in this study are Customers who make purchases at CV. Amelia Sukses Mandiri Lamongan, totaling 100 respondents. The data used in this study are primary data collected through a questionnaire survey. Data analysis used Moderated Regression Analysis (MRA). The results showed that service quality had an effect on customer satisfaction. Price has an effect on Customer satisfaction. Electronic word of mouth is able to moderate the effect of service quality on Customer satisfaction, as well as electronic word of mouth is able to moderate the effect of price on Customer satisfaction.
Co-Authors Elliv Hidayatul Lailiyah Sawabi Sawabi Yaumi, Sri