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All Journal J-MAS (Jurnal Manajemen dan Sains) Jurnal Ekonomi, Bisnis dan Manajemen Prima Magistra: Jurnal Ilmiah Kependidikan
Rico Septia B.
Universitas Medika Suherman
Economics, Econometrics & Finance Social Sciences Other

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Analisis Motivasi Berwirausaha pada Mahasiswa Universitas Medika Suherman Rico Septia B.; Nurhasan Nurhasan
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.854

Abstract

This research aims to analyze how much motivation students have towards entrepreneurship and find out what factors are related to and influence motivation towards entrepreneurship among students. The method used in this study is a quantitative analysis method using primary data. The primary data was obtained from data collection by distributing questionnaires with a total sample of 120 students. Data analysis techniques in this study used instrument and classic assumption test, descriptive analysis, factor analysis, and multivariate analysis. The results of the descriptive analysis show that the empirical mean value is greater than the theoretical mean value for each variable (50.60 > 39), so descriptive analysis can interpret that the entrepreneurial motivation of Suherman Medika University students tends to be good. Furthermore, the results of the factor analysis in this study obtained a Kaiser Meyer Olkin Measure of Sampling Adequacy (KMO MSA) value of 0.661 > 0.50 and Bartlett's Test of Sphericity value of 0.000 <0.05, which means that the variables referred to in this study did not correlate with one another in the population. In addition, based on factor analysis found that self-efficacy, attitudes and social support are factors that influence entrepreneurial motivation. Then, the results of the multivariate test show that the significance value for Pillai's trace, Wilk's lambda, Hotelling trace, and Rpy's largest root is less than 0, which means that there is a partial effect on self-efficacy, attitudes, and social support on entrepreneurial motivation. Based on multivariate testing, it shows that the value of the self-efficacy determination coefficient is 0.740, Attitude determination coefficient value of 0.811, and the value of the Social Support determination coefficient is 0.536. Based on the results of this study, it is hoped that later both institutions, student organizations and the campus environment will be able to facilitate student needs better.
Analisis Pembukuan Sederhana terhadap Pengelolan Cashflow UMKM di Desa Ciangsana, Kecamatan Gunung Putri, Kabupaten Bogor Nurhasan Nurhasan; Rico Septia B
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.978

Abstract

Micro, Small and Medium Enterprises are one of the pillars of the people's economy in which most small and medium entrepreneurs come from family or home industries. This study aims to find out and analyze how the influence and application of simple bookkeeping has on cash flow management in MSMEs in the Ciangsana Village environment. The research method used in this study is a mixed methods research method and the research design to be used is a concurrent/parallel design. The researcher distributes questionnaires to 30 respondents and the data will be processed using SPSS. In addition, the researcher will conduct interviews with 5 respondents to provide interpretations of the research results both quantitatively and qualitatively. The results of the data analysis show that simple bookkeeping (X) has a positive effect on cash flow management (Y) and obtains a coefficient of determination of 72%. This can be interpreted that the X variable (simple bookkeeping) has a contribution effect of 72% on the Y variable (cash flow management). From the results of the interviews, it was found that so far the recording activities were carried out only to find out expenses and income and calculate profits. It was found that MSME actors only make a simple record, where the record shows the amount of purchases (capital goods) and sales (sales turnover). Until that stage alone, and even then it is not as contained in the literature or established accounting standards. That is, the financial records that are applied do not follow the stages in the accounting cycle, and these records can only be understood by the MSME actors themselves Knowledge and information regarding simple bookkeeping, is still minimal among MSME actors, so that in the future, training and assistance is needed for MSME actors, especially in the field of financial recording and reporting and efforts so that MSME actors have sufficient knowledge in carrying out their business activities.
Pengaruh Promosi Serta Pelayanan Secara Online Melalui Whatsapp Terhadap Penjualan Pada “Izhani Olshop” Rico Septia B.; Nurhasan Nurhasan
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 4 (2023): Desember : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i4.1425

Abstract

In an era full of technological developments, various daily activities are connected with the help of the internet, making operations easier and faster. One use of this technology, for example, is massive marketing activities carried out via social media, one of which is WhatsApp. This application introduces WhatsApp Business features specifically designed to facilitate the marketing of their products to consumers. This increase in the number of WhatsApp users opens up more opportunities for businesses to maximize the application's potential as a digital marketing tool. The aim of this research is to determine the effect of promotions and services via WhatsApp on sales. This type of research is quantitative research. The sample used in this research was 37 people using the questionnaire distribution method as a data collection tool. The analysis technique used in this research is multiple linear regression analysis using the SPSS software application. The research results show that variable X1 (promotion) and variable X2 (service) each influence variable Y (sales) in a positive direction. Besides that, variables X1 (Promotion) and X2 (Service) in the model together are able to explain 40.3% of the influence on variable Y (Sales).
KUALITAS PELAYANAN DAN PROMOSI MEMPENGARUHI KEPUTUSAN MAHASISWA DALAM MEMILIH KULIAH DI PERGURUAN TINGGI Syamsudin Baharsyah; Nurhasan Nurhasan; Rico Septia B
Prima Magistra: Jurnal Ilmiah Kependidikan Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Program Studi PGSD Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/jpm.v4i4.3116

Abstract

The decline in service quality standards and promotions carried out by tertiary institutions are two of several factors causing a decrease in student acquisition, this is what influences student decisions in choosing college. This prompted researchers to prove that there was an influence from these two factors, so this research was conducted with the aim of knowing and analyzing the quality of service and promotion, their simultaneous influence on student decisions in choosing to study at college. The analytical method used in this research is multivariate with correlation or multiple regression. The number of samples in this study was 30 times the number of variables studied, 90 respondents. The data collection method in this research was carried out by filling out a questionnaire distributed via the Googleform application. This research resulted in the following findings: Service quality and promotion affect 69.8% of student decisions in choosing to study at a university. Based on these findings, it is recommended that universities improve and improve service quality and promotion factors.
Co-Authors Nurhasan Nurhasan Syamsudin Baharsyah